Jane Geraghty, Global CEO Landor & FITCH
Extraordinary brand transformation, by design.
Thank you to everyone who joined us for our first global webinar, “Extraordinary brand ideas for a world in transition”.
We were thrilled by the evident enthusiasm and engagement as we discussed a diverse range of topics: from purpose and generosity during the crisis to the radical evolution of shopping in post COVID times. We explored the role of sustainability in brand-led growth, the changing relationship between humanity and technology and we talked about how motion, voice and sensorial design will all become more important as we strive to deliver extraordinary brand experiences.
We hope that we provided some useful tips about brand resilience in this time of crisis and importantly, some inspiration to help us all imagine how brands must evolve in the future.
See below for the recordings of each session across our Extraordinary 24 hours.
Nick Foley President SEAPJ LANDOR & FITCH
Jonathan Cummings, President, Greater China, LANDOR & FITCH
Lulu Raghavan, Managing Director, Landor Mumbai
Shaun Loftman, Executive Creative Director, Landor CEEMEA
Luc Speisser, Group Innovation Officer, LANDOR & FITCH
Aaron Shields, Executive Strategy Director, FITCH
Sophie Lord, Executive Director Strategy, Landor
Morgan Holt, Chief Strategy Officer, FITCH
Michelle Smith, Business Director, FITCH
Peter Knapp, Chairman & Chief Creative Officer, Landor
Nick Cooper, Group Executive Director, Insights & Analytics, LANDOR & FITCH
Tim Greenhalgh, Chairman & Chief Creative Officer, FITCH
Thomas Ordahl, Chief Strategy Officer, Landor
Mary Zalla, Global President, Consumer Brands, MD Cincinnati, Landor
Alasdair Lennox, Executive Creative Director, FITCH
Colin Lange, Executive Director, Culture and Engagement, Landor Global
Gabe Miller, President Americas, LANDOR & FITCH
Linda Xiao, Senior Strategist, FITCH
Michelle Fenstermaker, Strategy Director, FITCH
Valerie Aurilio, General Manager, Landor Chicago
Marcela Garces, Managing Director, Landor Mexico City
Ellie Bailey, Executive Producer & Director of Business Development, ManvsMachine
Tom Sepanski, Director, Naming and Verbal Identity, Landor New York