Articles
Feel Your Way to Success
5 November 2021 — Discover how to create a compelling brand idea, define the emotional narrative and develop a strong brand signature for your customers.
Success is a moving target. To stay ahead, we’re always thinking, sharing and debating.
Thinking
Articles
The Age of Retail Experimentation
13 October 2021 — We have not seen such rapid retail change since the dawn of smartphones. While many are trying to predict the future, the only way to navigate successfully is to test and learn. 'The age of retail experimentation' shares three areas every consumer-facing brand should be briefing their teams on, in order to get agile concepts to market.
Articles
Sustainable Packaging: Unpacking the Opportunities for Brand
23 September 2021 — In a world where packaging is in the bullseye of plastic waste, how can brands shift usage to build a strong brand that disrupts on physical and digital shelves, whilst also connecting with consumers in their daily lives?
Articles
Big lessons for supermajors as they face existential crisis
24 August 2021 — Andrew Welch, executive director, global client services, and Gary Bryant, executive director, strategy, of specialist brand and design group Landor & Fitch explain how oil and gas majors are increasingly...
Articles
Using great storytelling to elevate your destination brand
7 July 2021 — As COVID-19 travel restrictions begin to ease in many countries, destination brands are preparing to spearhead the economic recovery, welcoming new guests and finding ways to ensure they visit again. But how destinations present their brands will be fundamental to how well they recover.
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Tis’ the season for indulgence. How food can build your brand.
10 December 2021 — The science of happiness figured out the compounds in certain foods that make us happy. Brands are the same. Each brand you interact with has been carefully crafted and composed to evoke certain emotions. If food and brands are designed to do the same thing (make us feel good) what happens when you combine the power of both? Could food be your brand's untapped superpower? Leading brands think so. Here's how.
Feel Your Way to Success
5 November 2021 — Discover how to create a compelling brand idea, define the emotional narrative and develop a strong brand signature for your customers.
The Age of Retail Experimentation
13 October 2021 — We have not seen such rapid retail change since the dawn of smartphones. While many are trying to predict the future, the only way to navigate successfully is to test and learn. 'The age of retail experimentation' shares three areas every consumer-facing brand should be briefing their teams on, in order to get agile concepts to market.
Sustainable Packaging: Unpacking the Opportunities for Brand
23 September 2021 — In a world where packaging is in the bullseye of plastic waste, how can brands shift usage to build a strong brand that disrupts on physical and digital shelves, whilst also connecting with consumers in their daily lives?
Big lessons for supermajors as they face existential crisis
24 August 2021 — Andrew Welch, executive director, global client services, and Gary Bryant, executive director, strategy, of specialist brand and design group Landor & Fitch explain how oil and gas majors are increasingly...
Using great storytelling to elevate your destination brand
7 July 2021 — As COVID-19 travel restrictions begin to ease in many countries, destination brands are preparing to spearhead the economic recovery, welcoming new guests and finding ways to ensure they visit again. But how destinations present their brands will be fundamental to how well they recover.
Breaking language barriers for a better employee experience
29 June 2021 — Does a single language mandate align to an inclusive and diverse world that boasts over 7,000 languages in use today?
Ending planned obsolescence is a “brilliant opportunity” for designers
16 June 2021 — Brands that don’t tackle premature obsolescence within their product line face becoming obsolete themselves.
Work is no longer where you go, but what you do
9 June 2021 — As we look to the future, it’s the perfect time for businesses to look at the stuff that has worked and the stuff that hasn’t, how to make the most of the benefits of hybrid working and how to foster a stronger culture within that.
