Blog

Brand highs, lows, and heroes of Super Bowl LII

7 February 2018 — Who were the brand winners of Super Bowl LII? Christopher Lehmann lays out the plays of the game—and the biggest fumbles of the day. Here's what you need to know.

By Christopher Lehmann
Blog

Landor gets personal: Brands that put consumers first

30 January 2018 — Personalization and customization can be tricky territories for brands: How much is enough, and how much is too much? Mary Zalla, Landor's global president of consumer brands, weighs in on how brands can find the right balance.

By Mary Zalla
Blog

What cities can teach us about brands

24 January 2018 — Cities are many things: centers of history, cultural melting pots, even hiding places. And they are also brands unto themselves. Ronita Mukerjee draws inspiration from her travels as she gleans three key branding lessons from cities.

By Ronita Mukerjee
Articles

CES 2018: Six trends shaking up business as usual

19 January 2018 — From voice technology to connected ecosystems, CES 2018 brought numerous new products to the fore. Senior strategists Jessie Behm and Kim Tan lay out the six trends you need to know.

By Jessie Behm and Kim Tan
Articles

M&A in 2018: Brand on the bottom line

17 January 2018 — What's to come for M&A in 2018? Nick Cooper, our executive director of insights and analytics, weighs in on five key M&A trends and what they mean for their respective industries.

By Nick Cooper