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Aussie voters pin the prime minister as a Ford and the opposition leader as a Tesla
5 June 2019 — We were curious to determine which brands voters most associated the two political leaders with at the recent Australian election.
Success is a moving target. To stay ahead, we’re always thinking, sharing and debating.
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Articles, Publications
Redefining the traveler experience of Dubai Airports: Q&A with Mariagrazia De Angelis
21 May 2019 — Dubai International Airport, one of the busiest and most cosmopolitan airports in the world, is getting a new shape.
Blog
Design at the speed of market
22 April 2019 — Today’s pace of business is faster. Disruption is normal, which makes alignment crucial. The market demands a faster, more agile approach to brand-building. So, we invented one: Landor Lab.
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Putting utility back in utilities
6 September 2019 — A utility. A commodity. A low-involvement product. Call it what you will, electricity and the brands associated with it barely register with customers. But that’s all about to change, as the energy sector undergoes a seismic shift.
Technologies in branding: When and how to use new tools in creating a visual identity
4 September 2019 — The possibilities of technology open up a wide field for experimentation, especially for designers. Visual solutions are not limited only by 2-D screen space: The transition of consumers to a digital sphere, the technologies of virtual and augmented reality, the ability of a computer to conduct multivariate data analysis in real-time and change the visualization of results—all these things give unlimited space for creativity.
Adapting for China? Winning brands don’t seek to be understood, but to understand
28 August 2019 — Lessons learned by established Western brands that have successfully adapted for the Chinese market.
Brands and trust: Bridge the gap or die
12 August 2019 — Our society has always been grounded in a framework of trust. Whether we are grabbing our morning coffee, buying our weekly groceries, or visiting our favorite restaurants, we trust that our experiences will be positive and that our time and money are worth the return.
Unboxing crazy—but for how much longer?
8 August 2019 — Unboxing videos are a YouTube sensation, but for how much longer can the trend continue? We live in a world where advertising to children is gradually becoming synonymous with offering...
Sustainability needs a rebrand
30 July 2019 — No one can deny that sustainability is imperative, but the way it's positioned is broken. The concept needs a rebrand if we are going to create genuine, lasting and impactful action.
MasterChef has a lot of work to do to recover from losing its three hero ingredients
26 July 2019 — George Calombaris has tarnished the MasterChef brand. And his comrades Preston and Mehigan have lost support of him. In order to rebuild the brand it needs to be repositioned and refreshed, argues Nick Foley.
Tech Gender Brand: Are you a part of the problem or the solution?
12 July 2019 — The sixth in a global series, Landor’s Tech Gender Brand event in San Francisco brought together a community of marketing and business leaders for a provocative panel discussion around the intersection of technology, gender and brands—brands of today and of the future.
Aussie voters pin the prime minister as a Ford and the opposition leader as a Tesla
5 June 2019 — We were curious to determine which brands voters most associated the two political leaders with at the recent Australian election.
