Success is a moving target. To stay ahead, we’re always thinking, sharing and debating.
27 March 2020 — We are all in uncharted waters. None of us know the ultimate impact COVID-19 will have on society, business or ourselves. For brand leaders this ambiguity can be both paralyzing and terrifying.
2 March 2020 — SEAPJ president Nick Foley pays tribute to one of Australia's greatest brands, and argues the Holden brand will live on given its immense cultural impact.
27 October 2020 — Shaping the airline brand experience post-crisis The airline industry is at a crossroads, facing significant challenges even before Covid-19. Here, we evaluate how airline brands must transform to be future-fit....
18 September 2020 — The forced change of “going remote” has flipped a switch for many companies, accelerating their adoption of digital transformation initiatives, demanding a rethink of how they can deliver their products and services, and define new ways of working for all of their employees.
11 September 2020 — Welcome to Landor’s esports series! In the coming weeks, we will dig under the skin of the industry, discover more about its meteoric rise in popularity and why, we believe,...
7 August 2020 — As we battle with the implications of the pandemic, fears are growing that women’s sport could lose a whole generation of grassroots participation as government bodies prioritise saving the men’s professional industry. But women’s sports have been a footnote to the men’s story long before Covid-19. In no other industry is gender split greater than subject split (when you hear basketball, do you picture men and women?). Nowhere else are we so openly and obviously willing to save one gender over the other.
20 July 2020 — The world is in crisis – acute in 2020 – but the signs have been here for far longer. Societal inequality, environmental catastrophe, the quandary of capitalism. We are all...
8 July 2020 — I don’t think anyone can say that 2020 has turned out to be the year they expected. As a people leader in a global organization, I have found this...
28 May 2020 — Amidst all the anxiety, stress and confusion, people are taking comfort in the brands that surround them day in and day out. Smart brands find ways to adapt, respond and engage with consumers on their journey.
28 May 2020 — I imagine, that if your day is anything like mine, you are sitting in your dining room, kitchen, bedroom, or garden table if you are lucky, having done 3 or...
30 March 2020 — How can firms even think about growth at a time where their primary product, live sport, is no longer available for fans? History and data have taught us that when brands act effectively in a time of crisis, they emerge far stronger than competitors after the event. So, what can sports brands do to remain relevant when disappearing is not an option?
