The branding landscape of South by Southwest

24 March 2017 — Crossing boundaries between music, film, technology, and advertising, South By Southwest brings together an array of creativity. Allison Aardsma and Evangeline Bauerle discuss five themes gleaned from the event that may impact the future of brands.

By Allison Aardsma and Evangeline Bauerle

Institutionalizing brand accountability

1 March 2017 — How can greater accountability be built into brand investment? Lulu Raghavan of Landor Mumbai and Ruchi Gunewardene of Brand Finance Sri Lanka weigh in.

By Lulu Raghavan and Ruchi Gunewardene