Success is a moving target. To stay ahead, we’re always thinking, sharing and debating.
27 March 2020 — We are all in uncharted waters. None of us know the ultimate impact COVID-19 will have on society, business or ourselves. For brand leaders this ambiguity can be both paralyzing and terrifying.
5 March 2020 — Nostalgia is very lucrative: according to studies, nostalgia makes it easier for customers to part with their money. Moreover, nostalgic moods grow in times of economic recession, which makes the millennial generation—the main target of marketing efforts—most susceptible to it.
2 March 2020 — SEAPJ president Nick Foley pays tribute to one of Australia's greatest brands, and argues the Holden brand will live on given its immense cultural impact.
27 March 2020 — We are all in uncharted waters. None of us know the ultimate impact COVID-19 will have on society, business or ourselves. For brand leaders this ambiguity can be both paralyzing and terrifying.
5 March 2020 — Nostalgia is very lucrative: according to studies, nostalgia makes it easier for customers to part with their money. Moreover, nostalgic moods grow in times of economic recession, which makes the millennial generation—the main target of marketing efforts—most susceptible to it.
2 March 2020 — SEAPJ president Nick Foley pays tribute to one of Australia's greatest brands, and argues the Holden brand will live on given its immense cultural impact.
19 February 2020 — Creative director Mo Saad reveals a few of his favorite brand designs of the 2010s that have been widely seen within the Asia Pacific market and explains why they've stood out.
10 February 2020 — Senior strategist Emily Sheen gives her view on which brands stood out in the Asia-Pacific market over the past decade.
30 January 2020 — In 2019, brands like Google shared some incredibly powerful, purpose-driven Super Bowl spots. In 2020, keep an eye out for brand purpose to be taken to the next level: social activism.
18 December 2019 — Making a feature film with two well-known automobile brands in the title could be perceived as shifting product placement to an entirely new level. Interestingly, director James Mangold’s take on two industry rivals back in the 1960’s is not the first-time brands have featured prominently on the big screen.
16 December 2019 — Gone are the days when fruit bowls and subsidized gym membership pass for a credible wellbeing program. Businesses need to seriously consider the increasing expectations of their people if they want to retain the best talent.
13 December 2019 — Senior client director Lauren Kelly says there’s a lot more value in a brand’s Christmas campaign than just elves and overly excitable children.
