Articles

10 things agile marketers do every day

12 April 2018 — Behind every agile brand is an agile marketer. And behind every agile marketer are 10 behaviors that help them make strong, effective decisions on behalf of their brand. Nick Foley discusses.

By Nick Foley
Blog

Brand highs, lows, and heroes of Super Bowl LII

7 February 2018 — Who were the brand winners of Super Bowl LII? Christopher Lehmann lays out the plays of the game—and the biggest fumbles of the day. Here's what you need to know.

By Christopher Lehmann
Blog

Landor gets personal: Brands that put consumers first

30 January 2018 — Personalization and customization can be tricky territories for brands: How much is enough, and how much is too much? Mary Zalla, Landor's global president of consumer brands, weighs in on how brands can find the right balance.

By Mary Zalla