Articles

Work is no longer where you go, but what you do

9 June 2021 — As we look to the future, it’s the perfect time for businesses to look at the stuff that has worked and the stuff that hasn’t, how to make the most of the benefits of hybrid working and how to foster a stronger culture within that.

By Carol-Ann White
Articles

Creating Seamless Commerce Experiences

14 May 2021 — Morgan Holt, Global Executive Experience Director, Landor & Fitch spoke alongside our client, Jennie Weber, SVP Experience Design & Insights, Best Buy at WPP’s Commerce Conference 2021. Morgan and Jennie...

Articles

Sustainability: the hidden role of brand

21 April 2021 — Most brands are approaching sustainability in similar ways, they risk generating undifferentiated content, multiplying investments, and diluting the strength of their brands in an effort to pursue ever-higher standards. This is risky since brand should instead be the real driver of differentiation. Approaching sustainability through the lens of brand can provide the answer.

By Luc Speisser and Antonio Marazza and Federica Pinetti
Articles

Putting the C in success

27 January 2021 — For fast-growing unicorn companies, culture is a critical driver of success, not just a people issue. "Culture eats strategy for breakfast." When Peter Drucker famously made this statement, he wasn’t trying to undermine the importance of strategy. Instead, he was arguing that a strong culture is a surer way to drive business performance. 

By Imke Schuller
Articles

You will hear a lot more about purpose, communication and rituals at work this year

19 January 2021 — Last year, many organizations were forced overnight to adjust to new ways of working. Digital transformation accelerated, and collaborative activities were recreated virtually. But while teams have adapted functionally to maintain productivity, organizational leaders need to pay special attention to the “intangible” cultural aspects and their overall purpose.

By Imke Schuller