8 February 2017 — How do you manage an agile brand? Our Brand Community Model is the path to the future—and the surest way for brands to hold their edge in a constantly shifting marketplace.
30 November 2016 — It takes more than data to see what’s coming. We’ve called on decades of branding insight and experience to give you a glimpse of what’s on the horizon.
24 April 2017 — How do we create breakthrough design for our clients? Where do our designers gain inspiration? We’re going inside the studio with Landor China’s David Mineyama-Smithson to learn more.
19 April 2017 — “Follow your passion.” “Do what you love.” We’ve heard the advice before—but it’s easier said than done. What happens when your passion and your job intersect? Zack Mueller explains.
29 March 2017 — “Hey, Siri…” “Okay, Google…” “Hey, Alexa…” We all know what’s next: cue a human talking to a robot. Peter Knapp explains why AI brand voice will become increasingly important as the technology continues to advance and expand.
24 March 2017 — Crossing boundaries between music, film, technology, and advertising, South By Southwest brings together an array of creativity. Allison Aardsma and Evangeline Bauerle discuss five themes gleaned from the event that may impact the future of brands.
22 March 2017 — Packaging is no longer just about great design. Brands want their packaging to help them integrate into consumers’ lives. Peter Knapp discusses the opportunities and challenges of digital packaging.
21 March 2017 — In this interview with BestMediaInfo, Lulu Raghavan discusses her experience at Landor working in four different offices, founding Landor Mumbai, and starting her career as a naming consultant.
20 March 2017 — How should brands be managed today? When is risk a good thing? Nick Foley weighs in on why getting rid of the brand governance handcuffs is key to success.
8 March 2017 — Relying solely on heritage can make a brand feel dated. A total lack of history can leave consumers feeling disconnected. What’s a brand to do? Simon Bell details modern brands that are striking the right balance through origin branding.
7 March 2017 — Adaptation may be key to success, but so is preserving your brand's identity. Thomas Ordahl explains how to navigate the tenuous path of brand expansion.