Articles
Six keys to successful spinoffs
25 May 2018 — With tight timelines and high stakes, spinoffs require unparalleled speed and decisiveness. Landor lays out six critical strategies to help companies get it right.
Success is a moving target. To stay ahead, we’re always thinking, sharing, and debating.
Thinking
Articles
Five reasons I love the Amazon Books store experience—and why brands should listen up
23 May 2018 — Surprising as it may seem, Amazon Books is mastering offline shopping. Managing director Lulu Raghavan lays out five things Amazon is getting right with its in-store experience.
Articles
Trend Watch 2018: The Next Five
27 November 2017 — Which trends will most impact brands in the coming decade? Landor's Trend Watch 2018: The Next Five lays out five global, cross-category shifts headed our way.
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Inside the Studio with Landor Mexico City’s executive creative director Chema Leon
13 June 2018 — How do we create breakthrough strategy and design for our clients? Where do Landorians gain inspiration for their work? We’re going Inside the Studio with Landor Mexico City’s executive creative director, Chema Leon, to learn more.
Six lessons on naming your brand, as told by a new mom
7 June 2018 — What’s in a name? Gazala Vahanvati, client director of Landor Mumbai and new mom to Zayd, shares the six lessons she learned from naming her first child.
Beauty in the eye of the millennial: What brands need to know
6 June 2018 — In today’s world, beauty isn’t just about looking beautiful—it’s about achieving holistic wellness and balance. Ronita Mukerjee discusses this shift and how it’s impacting beauty brands.
Six keys to successful spinoffs
25 May 2018 — With tight timelines and high stakes, spinoffs require unparalleled speed and decisiveness. Landor lays out six critical strategies to help companies get it right.
Five reasons I love the Amazon Books store experience—and why brands should listen up
23 May 2018 — Surprising as it may seem, Amazon Books is mastering offline shopping. Managing director Lulu Raghavan lays out five things Amazon is getting right with its in-store experience.
Why making something different doesn’t automatically qualify as innovative
1 May 2018 — Is innovation losing its meaning? Where is the line between evolution and revolution? Thomas Sutton, country director of Landor Indonesia, discusses innovation with Branding in Asia.
24 hours with Landor’s Nick Foley
30 April 2018 — In Mumbrella Asia’s latest “24 hours with” segment, Nick Foley—the Singapore-based president of Landor Southeast Asia, Pacific, and Japan—navigates his way through the dreaded weekly finance meeting, a pitch rehearsal, a nerf gun fight, and more.
10 things agile marketers do every day
12 April 2018 — Behind every agile brand is an agile marketer. And behind every agile marketer are 10 behaviors that help them make strong, effective decisions on behalf of their brand. Nick Foley discusses.
Inside the Studio with Landor Hamburg’s executive creative director Markus Blankenburg
10 April 2018 — How do we create breakthrough work for our clients? We’re going Inside the Studio with executive creative director Markus Blankenburg to learn more.
