Blog

Leading through the unexpected

8 July 2020 —   I don’t think anyone can say that 2020 has turned out to be the year they expected. As a people leader in a global organization, I have found this...

By Carol-Ann White
Articles

What’s next then?

28 May 2020 — I imagine, that if your day is anything like mine, you are sitting in your dining room, kitchen, bedroom, or garden table if you are lucky, having done 3 or...

By Carol-Ann White
Articles

Sport: A positive platform in a pandemic

30 March 2020 — How can firms even think about growth at a time where their primary product, live sport, is no longer available for fans? History and data have taught us that when brands act effectively in a time of crisis, they emerge far stronger than competitors after the event. So, what can sports brands do to remain relevant when disappearing is not an option?

By Gary Bryant and Rebecca Benson
Blog

Brand resilience in the time of COVID-19

27 March 2020 — We are all in uncharted waters. None of us know the ultimate impact COVID-19 will have on society, business or ourselves. For brand leaders this ambiguity can be both paralyzing and terrifying.

By Thomas Ordahl