Success is a moving target. To stay ahead, we’re always thinking, sharing and debating.
27 October 2020 — The airline industry is at a crossroads, facing significant challenges even before Covid-19. Here, we evaluate how airline brands must transform to be future-fit.
18 September 2020 — The forced change of “going remote” has flipped a switch for many companies, accelerating their adoption of digital transformation initiatives, demanding a rethink of how they can deliver their products and services, and define new ways of working for all of their employees.
24 August 2021 — Andrew Welch, executive director, global client services, and Gary Bryant, executive director, strategy, of specialist brand and design group Landor & Fitch explain how oil and gas majors are increasingly...
7 July 2021 — As COVID-19 travel restrictions begin to ease in many countries, destination brands are preparing to spearhead the economic recovery, welcoming new guests and finding ways to ensure they visit again. But how destinations present their brands will be fundamental to how well they recover.
29 June 2021 — Does a single language mandate align to an inclusive and diverse world that boasts over 7,000 languages in use today?
16 June 2021 — Brands that don’t tackle premature obsolescence within their product line face becoming obsolete themselves.
9 June 2021 — As we look to the future, it’s the perfect time for businesses to look at the stuff that has worked and the stuff that hasn’t, how to make the most of the benefits of hybrid working and how to foster a stronger culture within that.
14 May 2021 — Morgan Holt, Global Executive Experience Director, Landor & Fitch spoke alongside our client, Jennie Weber, SVP Experience Design & Insights, Best Buy at WPP’s Commerce Conference 2021. Morgan and Jennie...
10 May 2021 — The pandemic has put many cultures under the microscope as employees have had a chance to see how business leadership responds and if a company’s values truly manifest in its actions.
21 April 2021 — Most brands are approaching sustainability in similar ways, they risk generating undifferentiated content, multiplying investments, and diluting the strength of their brands in an effort to pursue ever-higher standards. This is risky since brand should instead be the real driver of differentiation. Approaching sustainability through the lens of brand can provide the answer.
16 April 2021 — Brand ecosystems must align Physical, Human, Digital touchpoints across channels.
