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Aussie voters pin the prime minister as a Ford and the opposition leader as a Tesla
5 June 2019 — We were curious to determine which brands voters most associated the two political leaders with at the recent Australian election.
Success is a moving target. To stay ahead, we’re always thinking, sharing and debating.
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Redefining the traveler experience of Dubai Airports: Q&A with Mariagrazia De Angelis
21 May 2019 — Dubai International Airport, one of the busiest and most cosmopolitan airports in the world, is getting a new shape.
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Design at the speed of market
22 April 2019 — Today’s pace of business is faster. Disruption is normal, which makes alignment crucial. The market demands a faster, more agile approach to brand-building. So, we invented one: Landor Lab.
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Tech Gender Brand: Are you a part of the problem or the solution?
12 July 2019 — The sixth in a global series, Landor’s Tech Gender Brand event in San Francisco brought together a community of marketing and business leaders for a provocative panel discussion around the intersection of technology, gender and brands—brands of today and of the future.
Aussie voters pin the prime minister as a Ford and the opposition leader as a Tesla
5 June 2019 — We were curious to determine which brands voters most associated the two political leaders with at the recent Australian election.
Redefining the traveler experience of Dubai Airports: Q&A with Mariagrazia De Angelis
21 May 2019 — Dubai International Airport, one of the busiest and most cosmopolitan airports in the world, is getting a new shape.
Are we heading toward a new future for packaged food?
13 May 2019 — As consumer expectations rise, brands are turning to more innovative packaging in this quickly evolving category.
Digital branding for hotels: The four E’s to success
26 April 2019 — Future winners and losers in hospitality will be determined based on how much they embrace digital to transform every aspect of their brand to create new, personalized, carefully curated and meaningfully differentiated emotional experiences for guests, write Landor’s Lulu Raghavan and Cornell’s Chekitan S. Dev. Much is at stake in a market heading toward a trillion dollars in value.
Design at the speed of market
22 April 2019 — Today’s pace of business is faster. Disruption is normal, which makes alignment crucial. The market demands a faster, more agile approach to brand-building. So, we invented one: Landor Lab.
Airlines look to the past to stand out in the future
18 April 2019 — How could it possibly be worthwhile for airlines to park painted planes at airports rather than have them soar? They’re more than just expensive billboards; according to Nick Foley, who says brand is more powerful than flight.
Gen Z and brands: A new dynamic
17 April 2019 — You’ve never known a world without the internet in your pocket. Information has never been more than a Google search away. Products are in-hand with just an Amazon order. Friends wait across the screen via WhatsApp while your life is laid out, carefully curated on Instagram.
Helping women rise: Internal barriers to our own success
10 April 2019 — A few weeks ago, I had the opportunity to sit down with Lindsay Pattison, WPP’s Chief Client Officer, when she was visiting India. A pioneering force for women’s advancement at...
