Nostalgia is in the air: Five differences between nostalgic and legacy brands, and which strategy is right for you
5 March 2020 — Nostalgia is very lucrative: according to studies, nostalgia makes it easier for customers to part with their money. Moreover, nostalgic moods grow in times of economic recession, which makes the millennial generation—the main target of marketing efforts—most susceptible to it.
2 March 2020 — SEAPJ president Nick Foley pays tribute to one of Australia's greatest brands, and argues the Holden brand will live on given its immense cultural impact.
18 October 2016 — The time was short, the challenge immense: Create a cohesive design to represent a chosen theme, in three hours, with everyone watching. Marivi Dionisio gives a firsthand account of her experience at the Cincinnati Adobe Creative Jam with fellow Landorian designer Curt Rice.
1 December 2015 — Rightsizing presents financial companies with a unique opportunity to optimize both their business and their brand at the same time.