As packaging strives to become more sustainable, how can it continue to drive relevance and difference to build a strong brand, to disrupt on physical and digital shelves and to connect with consumers in their daily lives? >
Landor & Fitch collected 36 awards, including the Grand Prix for AMAALA. The team partnered with AMAALA to create one of the region’s first ‘sustainable-native’ luxury brands. >
Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity. But in what has become a green sea of sameness, how can you ensure your initiatives truly stand out from the crowd and deliver business value? >
Most brands are approaching sustainability in similar ways, they risk generating undifferentiated content, multiplying investments, and diluting the strength of their brands in an effort to pursue ever-higher standards. This is risky since brand should instead be the real driver of differentiation. Approaching sustainability through the lens of brand can provide the answer. >
Because we’re always in motion. Because we’re nimble. Because our founder Walter Landor boldly established our company on a ferryboat docked in the San Francisco Bay—and because that spirit of adventure lives on in us today. >
