The Industrial Revolution 4.0 is now well underway with technology making tangible changes to the way we live, work and experience brands. The rollout of 5G looks set to accelerate this transformation even further, and could be the biggest single opportunity—and challenge—for brands in 2020. >
Making a feature film with two well-known automobile brands in the title could be perceived as shifting product placement to an entirely new level. Interestingly, director James Mangold’s take on two industry rivals back in the 1960’s is not the first-time brands have featured prominently on the big screen. >
Happy 2020 from all of us! >
Duracell’s famous copper-and-black color scheme reborn in new pack design across Asia, Europe, Africa and Latin America. >
Because we’re always in motion. Because we’re nimble. Because our founder Walter Landor boldly established our company on a ferryboat docked in the San Francisco Bay—and because that spirit of adventure lives on in us today. >
