Articles

AI, meet brand voice

29 March 2017 — “Hey, Siri…” “Okay, Google…” “Hey, Alexa…” We all know what’s next: cue a human talking to a robot. Peter Knapp explains why AI brand voice will become increasingly important as the technology continues to advance and expand.

By Peter Knapp
Blog

The branding landscape of South by Southwest

24 March 2017 — Crossing boundaries between music, film, technology, and advertising, South By Southwest brings together an array of creativity. Allison Aardsma and Evangeline Bauerle discuss five themes gleaned from the event that may impact the future of brands.

By Allison Aardsma and Evangeline Bauerle