What made a logo great

18 January 2017 — Creating purpose, driving distinctiveness, increasing visibility, establishing memorability. What is a logo really meant to accomplish? Wally Krantz explains what historically made—and still makes—a logo great.

By Wally Krantz

The world of tomorrow, as told by CES

13 January 2017 — Fragmentation, storytelling, experimentation: How will these factors influence branding and technology in the coming years? Thomas Sauvage lays out insights and observations from CES.

By Thomas Sauvage

What if…Landor goes galactic?

15 December 2016 — In celebration of the new year and our 75th anniversary, Marc Hershon looks ahead 75 years, imagining the future of Landor on its 150th birthday and considering the countless changes in between.

By Marc Hershon

Specsavers: What’s in a word?

28 November 2016 — Is owning one word the new litmus test for a good brand? Joe Hewitt discusses Specsavers’ recent trademarking of “should’ve” and “shouldve” and explains when brands should—and shouldn’t—take a one-word approach to verbal identity.

By Joe Hewitt

What if…healing and medicine become instantaneous?

21 November 2016 — In celebration of our 75th anniversary, we’re taking inspiration from Día de los Muertos, or Day of the Dead, and thinking about how changes in medicine and healing could impact the future of branding.


Why insights trump data

11 November 2016 — If this U.S. presidential election taught us anything, it’s that data isn’t always right. Here’s why insights are more important than numbers, and why current research methods need to adapt.

By Maarten Lagae

Why Netflix’s new icon is a lesson in mobile branding

9 November 2016 — For many companies, branding began with a wordmark. It expanded into logos, visual assets, and even experiences. But in a world of tech, how should brands adapt? Nick Foley discusses Netflix’s new icon built specifically for mobile.

By Nick Foley