Articles

Putting the C in success

27 January 2021 — For fast-growing unicorn companies, culture is a critical driver of success, not just a people issue. "Culture eats strategy for breakfast." When Peter Drucker famously made this statement, he wasn’t trying to undermine the importance of strategy. Instead, he was arguing that a strong culture is a surer way to drive business performance. 

By Imke Schuller
Articles

You will hear a lot more about purpose, communication and rituals at work this year

19 January 2021 — Last year, many organizations were forced overnight to adjust to new ways of working. Digital transformation accelerated, and collaborative activities were recreated virtually. But while teams have adapted functionally to maintain productivity, organizational leaders need to pay special attention to the “intangible” cultural aspects and their overall purpose.

By Imke Schuller
Articles

How can you build a ‘good’ brand?

17 January 2021 — Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity. But in what has become a green sea of sameness, how can you ensure your initiatives truly stand out from the crowd and deliver business value?

By Luc Speisser
Articles, Blog

Future of workplace — reimagining the role of the office

18 September 2020 — The forced change of “going remote” has flipped a switch for many companies, accelerating their adoption of digital transformation initiatives, demanding a rethink of how they can deliver their products and services, and define new ways of working for all of their employees.

By Natalie De Paz
Articles

Demystifying the world of Esports

11 September 2020 — Welcome to Landor’s esports series! In the coming weeks, we will dig under the skin of the industry, discover more about its meteoric rise in popularity and why, we believe,...

By Hiran Adhia
Articles

Drop the girl power ‘shtick’ when marketing women’s sport

7 August 2020 — As we battle with the implications of the pandemic, fears are growing that women’s sport could lose a whole generation of grassroots participation as government bodies prioritise saving the men’s professional industry. But women’s sports have been a footnote to the men’s story long before Covid-19. In no other industry is gender split greater than subject split (when you hear basketball, do you picture men and women?). Nowhere else are we so openly and obviously willing to save one gender over the other.

By Rebecca Derrick
Articles

Are we witnessing the re-birth of Purpose?

20 July 2020 — The world is in crisis – acute in 2020 – but the signs have been here for far longer. Societal inequality, environmental catastrophe, the quandary of capitalism. We are all...

By Sophie Lord