We put creativity to work solving client challenges in the most unexpected, memorable ways.

Great work starts with an insight, takes shape as an idea, and comes to life through craft and personality.

TBD awards are to celebrate the best work across WPP brand & design – from projects that made it out into the world, to brilliant ideas that didn’t quite make the cut. Bring us the launches and the “if only’s”. 

Because great work deserves to be discussed, to be discovered. 

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The Prizes​

BRONZE $500

TO BE EXPENSED AS A TEAM CELEBRATION

SILVER $1,000

TO BE EXPENSED AS A TEAM CELEBRATION

GOLD $2,500

TO BE EXPENSED AS A TEAM CELEBRATION

GRAND PRIX $5,000

TO BE EXPENSED AS A TEAM CELEBRATION

The Categories​

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For work that made the leap from idea to reality. This category celebrates creative work that’s already out in the world, or will be by 31 March 2027, and solves a client challenge in an unexpected, memorable way. Show us the insight, idea, personality and craft that brought it to life.

There will be four winners selected from this category which will each be awarded either the Bronze, Silver, Gold or Grand Prix prize . There is a minimum entry requirement for this category of 1 entry per studio.

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Some of the best creative work never gets made. ‘If Only‘ celebrates brilliant ideas that didn’t make it into the world – whether a pitch went another way, a client chose a different route, or circumstances brought a project to a halt. This award gives those unrealised ideas the spotlight they deserve, recognising the originality and ambition behind the work…and celebrating what might have been.

There will be one winner selected from the ‘If Only’ category. This team will receive $1000 to be expensed as a team celebration. There is no minimum entry requirement for this category.

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