FROM A TO G
Volkswagen Group’s transformation began with a name change – swapping ‘Aktiengesellschaft’ for ‘Group’ to signal clarity, cohesion and a global mindset. But the old identity still spoke in the language of the past. To reflect its shift from traditional automaker to tech-driven mobility leader, the Group needed a brand that could unite 12 marques, inspire 680,000 employees, and speak to investors, governments, NGOs and customers alike.

MOVING WITH PURPOSE
We anchored the rebrand ‘Progressive Movement’ – an expression symbolising fluidity, boundless potential, and a constant push forward. It became the guiding principle for an identity system that’s as adaptable as it is distinctive.

A TYPEFACE FOR A NEW ERA
At the heart of the new identity is a custom-made corporate typeface: ‘The Group.’ A sleek neo-grotesque font designed to serve over 200 languages, it balances character with precision. Rounded corners on the “O” and “G,” the middle-bar of the “K,” and bespoke terminals on the “S” and “G” embed subtle brand DNA into every letterform.

COLOUR, CLARITY, COHESION
A bold, distinctive colour palette sets the stage, but motion brings it to life. Moving gradients flow across applications, expressing mobility, dynamism and the Group’s ambitions. CGI visuals create a sleek, futuristic world that reflects both technical precision and imaginative possibility. Together with the custom typeface, these elements form a responsive visual identity that adapts to every channel and culture, delivering clarity across the Group’s diverse ecosystem. From global comms to local activations, every touchpoint now speaks with a unified voice.

DESIGNED TO DELIVER
The rebrand wasn’t for aesthetic reasons. It was used as a strategic tool for growth: supporting business transformation, strengthening brand consistency, aligning internal culture, and enabling scalability. It positions Volkswagen Group not just to keep pace with change, but to lead it – seizing new opportunities in a rapidly shifting mobility landscape.

“Our new Corporate Design supports us in visually underlining the Group’s new strategic goals and contents. The new look creates high recognition value, is modern and forward-looking.” - Oliver Blume, Volkswagen Group, CEO

2024 Red Dot Winner / Corporate Design & Identity

2024 Red Dot Winner / Typeface

2024 Corporate Design Preis / Corporate Design Relaunch

2024 Corporate Design Preis / Corporate Typography

2025 iF Design Gold / Typography / Signage

2025 Transform Awards Europe
        - Gold / Best Brand Development to Reflect Change of Mission
        - Gold / Best Visual Identity from the Automotive Sector
        - Gold / Best Brand Evolution
        - Silver / Best Use of Typography
        - Silver / Best Brand Experience