ROUTE TO SUCCESS
After being sold by its parent company, Toll Global Express needed to chart a new course. The need to distance itself from the Toll brand presented an opportunity to usher in a new era. With a name change uniting everyone under one global team and a new CEO, the stage was set for a transformation aimed at making the business a leader in the logistics industry.

DELIVERING PROGRESS
Despite frequent mergers and acquisitions, Toll Global Express boasted unparalleled passion, loyalty, and love from both staff and customers. We leveraged these sentiments to create the brand idea "Do Good Great," a rallying cry recognising the need for the category to become more sustainable and progressive. This ignited passion within the business, supercharging it to move positively forward with purpose for customers, staff, and the world.
        "Do Good Great" reflects the brand’s commitment to action, including gender equality within the industry. To instigate industry-wide change, they’ve pushed for a 50:50 gender split in their graduate programme.
        Continuing to challenge industry norms, Team Global Express goes beyond traditional logistics – they put food on shelves, distribute medical supplies, and deliver the fuel that keeps everyone moving. The brand idea is a rallying cry to challenge the status quo, to do “good” within the industry and to strive for better – moving humanity ahead.
        In line with the rebrand, we crafted a new employee value proposition: “The People that Deliver Beyond.” This not only aligns with our strategy to bolster recruitment and retention but also empowers employees to envision their future and actively engage with their goals.

THE MOVEMENT MOVEMENT
We created a brand that looks, acts, and behaves in an intuitive, human way, speaking directly to customers at all levels. Our logo and graphic pattern are built on the symbol of a uniting flag, signifying those who strive for more – always moving and evolving. A fresh, modern, and uniquely ownable colour palette reflects the brand's legacy while signifying a change for the future, with colours such as Fern, Lilly Pilly, and Eucalyptus nodding to the Australian and New Zealand roots.

DRIVING FORWARD
The new brand was activated across key touch points – including 3000 vehicles, 2000 shipping containers, 450 depots, and 60 electric trucks. With an immediate positive effect on the business, revenue increased by 16% in the year after Team Global Express launched.
        With a new name, a fresh look, and a renewed sense of purpose, Team Global Express was named Sustainability Leader by the Australian Finance Review, solidifying the rebrand’s impact on the world.