UNEXPECTED. UNCONVENTIONAL. UNRESTRICTED
With the QT brand mark and a black-and-white palette as our constants, we set out to craft a supporting brand identity that’s as flexible and expressive as its offering. No QT experiences are alike, and we wanted their visual identity to shout that from the QT rooftops.

CHECK OUT OF ORDINARY
At QT, the norm is to defy norms. We brought this spirit alive with a rich mix of typography combined with typographic styles and treatments, and motion that augments the QT brand mark in hallucinogenic forms.
        Each hotel in the portfolio flaunts a unique signature, using a typeface that matches each location. Our designs go beyond convention, featuring striking motion patterns inspired by the hotels’ design elements. Some patterns ripple like a pool’s surface, others crimp and fold like a staircase. Our photography captures artful, absurd and intriguing scenes, emphasising the hotel’s design features with a playful twist.

THE QT WAY
The result? A fluid and functional brand identity that moves across the full guest journey, from check in, to cocktail coasters, and perfectly captures the quirky yet quintessential QT personality. It invites guests to expect the unexpected, celebrate the unconventional, and revel in unrestricted creativity.
        The fresh brand identity has not only breathed new life into the brand but also powered its growth, paving the way for the launch of 10 bespoke QT hotels across Australia, New Zealand, and Singapore. Welcome to QT, where every stay is a story waiting to be told.

AGDA Awards:
2021 | Distinction | QT Hotels Brand Identity | Brand Refresh