NEW BREAKS, NEW DESTINATIONS
Nestlé's KitKat had already captured a considerable percentage of South America's confectionery market. But they craved more. Enter Landor, tasked with launching a new, premium confectionery proposition to capture the hearts of Gen Z: KitKat Chocolatory. By leaning into the brand promise of “Have a Break, Have a KitKat”, we designed and launched an omnichannel retail strategy focused on immersion, flavour, engagement, and play.

ALWAYS ON, ALWAYS CONNECTED
Recognising Gen Z’s desire for immersive experiences and personalised interactions, we designed both a physical retail and online environment that enabled opportunities for exploration, connection, customisation, and self-expression, both online and offline.

THE PLAYGROUND – IRL & URL
We created a KitKat Chocolatory Wonderland – an omnichannel retail experience fused with Virtual Reality, Interactive Pick n’ Mix flavour exploration, gamified vending experiences, and Augmented Reality treasure hunts.
        Customers could personalise confectionery with photos and laser-etch messaging onto packaging – the perfect gift. And, of course, share their creations and experiences on social media – the perfect gift. The result? A break that’s shareable, memorable, and ‘instagrammable’. 
 

        By creating a cohesive brand experience across both physical and digital touchpoints, we proved that a break can be much more than just a moment – it can be a fully immersive brand experience.

BREAKTHROUGH RESULTS

Retail Design Institute / Winner / Innovation Award / Digital Integration

Transform Awards / Gold / Best Brand Experience
Transform Awards / Silver / Best Creative Strategy Transform Awards

W3 Awards / Gold / Websites / Branding
W3 Awards / Gold / Websites / Shopping
W3 Awards / Gold / Websites / Food & Beverage
W3 Awards / Silver / Websites / Best Visual Appeal / Utility
W3 Awards / Silver / Websites / Best Art Direction
W3 Awards / Silver / Websites / Best Home Page

CSS Design Awards / Best UI Design
CSS Design Awards / Best UX Design
CSS Design Awards / Best Innovation
CSS Design Awards / Special Kudos from Judges

CSS Winner / Site of the Day

FWA / Site of the Day

Awwwards / Honorable Mention

The One Show / Shortlist / Digital Craft: UX/UI – Utility/Ecommerce

The Webby Awards / Honoree / Website/Mobile Site – Best Homepage