22 August 2016 — From McDonald’s to Coca-Cola, Landor São Paulo’s Fernando Leira weighs in on the branding champions from the 2016 Olympics, and takes a look at the brands that missed the mark.
11 August 2016 — When brand gets lost amidst a company’s economic and leadership challenges, how can it be recovered? In this letter to an airline CEO, Shradha Bhatia explains why purpose is fundamental to a brand’s success.
21 September 2016 — It all began with the Model T in 1908. Since then, car technology has changed and improved by leaps and bounds. But what will happen if cars really begin driving themselves?
15 September 2016 — Finding relevant brand extensions can be hard, but successful brands capitalize on their principles and heritage while reaching audiences in unique ways. Peter Knapp discusses when brands and iconic landmarks merge to create strong brand associations.
14 September 2016 — When it comes to selling a product, what really matters to consumers? Should brands focus on packaging, user experience, or a combination? Lulu Raghavan explains how a simple piece of candy illuminates the best approach for brands.
9 September 2016 — That it’s human nature to resist change is an oft-repeated cliché, but the launch of Apple’s new iPhone 7 has reaffirmed that platitude in spades. Mimi Chakravorti discusses people’s reactions to the iPhone 7 and weighs in on whether it’s hit a plateau or changed for the better.
31 August 2016 — How is it possible that one of the most innovative and successful brands in American history is struggling to succeed in today's world? Thomas Ordahl looks at Sears' brand strategy to understand the steps leading to its decline.
30 August 2016 — The dreaded bandwagon—whether you’re a fan or a brand, jumping into the action at the last minute can ring false in comparison to steadfast loyalists. Charlie Cookson looks at bandwagon brands at the Rio Olympics and explains how to avoid getting caught up in this pitfall.
30 August 2016 — New markets, new audiences, new global perspective. Indonesian brands are stepping onto the international stage more frequently than ever before. But how can they best resonate with consumers? Thomas Sutton explains why authenticity is critical for global success.
29 August 2016 — In today’s world of startups, new technology, and rapid progress, disruption seems to be the norm. So how do brands stand out in already progressive spaces? Charlie Cookson explains why purposeful innovation can help brands thrive.
29 August 2016 — From Bowl winner to brand winner, Peyton Manning is staying relevant even after retirement through his new series of ads with DirecTV. Trevor Wade weighs in on why his strategy works.