Blog

What if…robots take over the household?

12 July 2016 — How would branding be impacted if robots became a fundamental part of our domestic future? We’re investigating the potential consequences of “robotization” on marketing, branding, and design.

Blog

How combining tech and design can produce captivating work

7 July 2016 — Following the Cannes International Festival of Creativity, Tristan Macherel, president of the 2016 design jury, looks at how smart technology and design are being combined to create inventive, inspiring creative work.

By Tristan Macherel
Blog

Second impression, anyone?

23 June 2016 — Following the Tribune Publishing Company’s decision to change its name to Tronc, Marc Hershon weighs in on why the change may be less than ideal.

By Marc Hershon
Articles

The millennial paradox: A generation uncovered

14 June 2016 — Millennials have strong expectations of brands—expectations that are often contradictory and difficult to navigate. Here are the eight millennial paradoxes every brand manager should be aware of, and four directives to help brands succeed with this audience.

By Kirsten Foster
Blog

Cannes: To go, or not to go?

14 June 2016 — With the International Festival of Creativity due to start in the coming week, Tristan Macherel, president of this year’s Cannes design jury, reflects on why Cannes is such a prominent force for creativity and design.

By Tristan Macherel
Blog

What if…technology transforms the future of Cannes?

13 June 2016 — How would award ceremonies like the Cannes Lions International Festival of Creativity fundamentally change in the future? Landor discusses the potential impact of technology on creativity, branding, and award ceremonies worldwide.