Turkish brand Eti, best known for salty snacks, needed new packaging for the relaunch of its high-quality chocolates. Landor helped Eti grow market share and gain on its rivals with a vibrant, seductive visual style. More and more, Eti is winning the hearts of consumers while satisfying their sweetest desires.
Chinese condom maker Jissbon wanted customers to love its brand, and Landor took the challenge to heart. We used a pulse-centered identity to position Jissbon as naughty and nice, perfect for romance. Falling in love—with Jissbon or with that special someone—was never more alluring.