26 May 2016 — How can a brand innovate while maintaining its principles? Thomas Sutton explains why agility is key in striking the balance between adaptation and consistency.
20 May 2016 — Following Google’s announcement that Android N will be named via Internet contest, Elyse Kazarinoff weighs in on why public contests for name creation are a bad idea for brands.
19 May 2016 — By adding dietary guidance to their labels, food companies are keeping pace with recent trends toward healthier living, positioning themselves as true consumer advocates. As a result, it’s one of the smartest approaches they can adopt today.
18 May 2016 — Instagram’s much discussed, widely disliked rebrand has left many consumers feeling confused. Nick Foley discusses the new identity and why millennials may be feeling unsure of it.
17 May 2016 — How would branding be impacted if drones became fundamental elements of the future? Landor discusses the opportunities and challenges that could affect the branding space.
16 May 2016 — Monetary brand valuation is often used as a means of understanding a brand’s worth, but does it really tell the whole story? Kirsten Foster explains what brand managers should actually be considering when trying to understand the value of their brand.
10 May 2016 — Liking a brand is one thing, but wearing it on your T-shirt is a whole other level of commitment. Thomas Ordahl discusses how brands that create emotional connections with consumers endure better over time.
9 May 2016 — Acknowledging the deaths of celebrities like Prince and David Bowie can be a tricky business for brands. When should they weigh in and when should they refrain from commenting? Robin Lapid discusses how brands can avoid major faux pas with trending social media topics.
6 May 2016 — In this interview with Advertiser.it, Michele Genghi, design director of Landor Milan, explains five ways to revitalize branding in Italy.