28 April 2016 — Following a perceived plagiarism scandal, the new logo for the 2020 Tokyo Olympics has been released. Stephen Owen delves into the design process, logo features, and cultural context of the redesigned mark.
26 April 2016 — Peter Knapp explains how the new generation of supersonic planes could defy all design conventions, changing the airline industry and airline brands as we know them.
21 April 2016 — How might the branding industry transform if sustainability became a globally accepted practice? Landor explores the potential impact on packaging, production, retail trends, and tourism.
20 April 2016 — Royal Enfield has long been a brand admired and cherished in India. The Ambassador, produced by Hindustan Motors, was also widely revered. Nitika Parekh looks at the history of each brand to understand why one thrived, while the other failed.
19 April 2016 — How can Cuba separate itself from its political history to become a premier tourist destination for the West? Jorge Aguilar explains Cuba’s myriad branding opportunities.
14 April 2016 — What do Play-Doh and Playboy have in common other than just the word “play”? These two brands have figured out how to have staying power.
13 April 2016 — Stephen Owen says that brands must adjust to a new male consumer, using tailored marketing to speak specifically to individual groups of men instead of half the population at once.
11 April 2016 — How should Western brands approach Chinese audiences in order to make the strongest impact? Here are five criteria to consider to help brands resonate.
5 April 2016 — With the Tesla Model 3 retailing for just $35,000, Tesla is poised to not only force a reshuffling of the automotive industry, but also of sustainable technologies. Nick Foley discusses the potential impact of the new Tesla model.