14 June 2016 — Millennials have strong expectations of brands—expectations that are often contradictory and difficult to navigate. Here are the eight millennial paradoxes every brand manager should be aware of, and four directives to help brands succeed with this audience.
13 June 2016 — Package & Design recently honored Landor with a cover story featuring over 20 Landor projects from around the world, a look at our history, and interviews with four senior executives.
22 August 2016 — From McDonald’s to Coca-Cola, Landor São Paulo’s Fernando Leira weighs in on the branding champions from the 2016 Olympics, and takes a look at the brands that missed the mark.
18 August 2016 — The Olympics are about more than just the sports—they also offer a huge opportunity for brands. Valerie Aurilio discusses how brands are getting in on the Olympics action, even if they aren’t officially sponsoring the games.
17 August 2016 — How might branding, design, marketing, and advertising be impacted if the Olympics became an augmented technology event? Landor explores the potential consequences of technology taking over a globally renowned athletic competition.
11 August 2016 — When brand gets lost amidst a company’s economic and leadership challenges, how can it be recovered? In this letter to an airline CEO, Shradha Bhatia explains why purpose is fundamental to a brand’s success.
4 August 2016 — How will car brands coexist with the era of the self-driving car? Nick Foley delves into automotive branding and discusses its future if drivers really become obsolete.
29 July 2016 — Despite being Singapore’s neighbor, Malaysia hasn’t historically shared its prosperity and positive perception. Nick Foley explains how the new high-speed rail line between the two countries could give Brand Malaysia a much-needed makeover.
22 July 2016 — Being agile may seem like a straightforward business objective, but what does it really mean, and why is it so critical? In this interview and video, Stuart Sproule explains why agility leads to success, and how Landor helps clients to manage the agility paradox.
19 July 2016 — What makes Pokémon Go so popular? The app knows how to catch millennials’ hearts by appealing to their often-conflicting desires.
12 July 2016 — How would branding be impacted if robots became a fundamental part of our domestic future? We’re investigating the potential consequences of “robotization” on marketing, branding, and design.