Articles

The Battle of Agility: Automotive branding in the modern age

20 April 2016 — Royal Enfield has long been a brand admired and cherished in India. The Ambassador, produced by Hindustan Motors, was also widely revered. Nitika Parekh looks at the history of each brand to understand why one thrived, while the other failed.

By Nitika Parekh
Blog

Tesla Model 3: Distraction or disruption?

5 April 2016 — With the Tesla Model 3 retailing for just $35,000, Tesla is poised to not only force a reshuffling of the automotive industry, but also of sustainable technologies. Nick Foley discusses the potential impact of the new Tesla model.

By Nick Foley