11 August 2016 — When brand gets lost amidst a company’s economic and leadership challenges, how can it be recovered? In this letter to an airline CEO, Shradha Bhatia explains why purpose is fundamental to a brand’s success.
25 October 2016 — We often hear that building a brand and building a business are contradictory objectives. Lulu Raghavan and Ruchi Gunewardene explain why brand-led business transformation results in both stronger brands and increased business value.
24 October 2016 — In celebration of our 75th anniversary, we’re taking inspiration from Diwali and thinking about how changes in our sense of community could impact the future of branding.
18 October 2016 — The time was short, the challenge immense: Create a cohesive design to represent a chosen theme, in three hours, with everyone watching. Marivi Dionisio gives a firsthand account of her experience at the Cincinnati Adobe Creative Jam with fellow Landorian designer Curt Rice.
7 October 2016 — How can CMOs prove to CEOs that marketing can make a massive difference—both in terms of brand and revenue? Stuart Sproule, president of Landor North America, shares seven tips for marketers to consider.
6 October 2016 — Since the days of the Terminator and the Jetsons, artificial intelligence has been a long-predicted invention. With day-to-day use of AI on the rise, Thomas Sauvage weighs in on what’s to come with the future of branding and AI.
21 September 2016 — It all began with the Model T in 1908. Since then, car technology has changed and improved by leaps and bounds. But what will happen if cars really begin driving themselves?
15 September 2016 — Finding relevant brand extensions can be hard, but successful brands capitalize on their principles and heritage while reaching audiences in unique ways. Peter Knapp discusses when brands and iconic landmarks merge to create strong brand associations.
14 September 2016 — When it comes to selling a product, what really matters to consumers? Should brands focus on packaging, user experience, or a combination? Lulu Raghavan explains how a simple piece of candy illuminates the best approach for brands.
9 September 2016 — That it’s human nature to resist change is an oft-repeated cliché, but the launch of Apple’s new iPhone 7 has reaffirmed that platitude in spades. Mimi Chakravorti discusses people’s reactions to the iPhone 7 and weighs in on whether it’s hit a plateau or changed for the better.