Captain Morgan Black Spiced Rum
Drink the rum to reveal the legend
Date
2012
Client
Diageo
Brand
Captain Morgan Black Spiced Rum
Industry
Beer, wine & spirits
Capability
Packaging designIdentity & design
Other works for this client
SmirnoffGrindShanghai White
August 25, 1688, Port Royal, Jamaica: Captain Henry Morgan
breathed his last.
Legend says preachers, prostitutes, dukes of England, and fellow
pirates bid farewell with toast of a “kill devil,” a drink so
fierce it could kill Satan.
Suddenly an earthquake and pounding waves washed his grave to sea,
where Captain Morgan now rules the deep!
Captain Morgan Black Spiced Rum pays homage to the legend with a
bold yet smooth spirit.
Its breathtaking bottle captures the artistry of the day along
with the spirit of The Captain and the mystery of his
remains.
As the bottle is emptied, a wicked and witty image of the Captain
is revealed along with his legend.