Branding the world’s sexiest confection
Advanced Ice Cream Technologies
Research & insightsBrand strategy & positioningCustomer experienceIdentity & designNaming & nomenclature
Cannes Lions International Festival of Creativity 2012
Bronze Design Lion
CLIO Awards 2012
Silver (Corporate identity)
Brand New Awards 2012
Best of category for comprehensive identity programs
D&AD Awards 2012
In book for branding schemes/small business
2012 One Show
Bronze pencil (Design)
The Dieline Awards 2012
Communication Arts-2012 Design Annual
Winner (Integrated branding program)
Advanced Ice Cream Technologies, a boutique ice cream purveyor
from Mexico, came to Landor with dreams of sharing its artfully
crafted ice cream bars with America. The artisan, iced
confectionery is delicious, and our job was to make the whole
experience a beautiful one.
Tasked with creating the identity and guided by our strategy, we
positioned the brand in a category of its own, transforming ice
cream from something usual to sensual. We crafted a name, identity,
and design system that conveys the unparalleled decadence of the
product, creating a sense of luxury, sensuality, and desire.
Meet the world’s sexiest confection: The most decadent gelato
robed in graphic fantasy.
Pick from the menagerie.
Eat it now. Or take it away in its precious box.
It’s kept at a perfect temperature with a bit of
Hold it. Lick it. Love it.
Bardot bars are displayed like rare gems at the
flagship store. Peek inside and vicariously enjoy them in this short CBS news segment (2:40 min.).