Bardot

Branding the world’s sexiest confection

Bardot’s brand positioning is in its own territory: sensual ice cream.


Date
2012

Client
Advanced Ice Cream Technologies

Brand
Bardot

Industry
Food
Retail

Capability
Research & insights
Brand strategy & positioning
Customer experience
Identity & design
Naming & nomenclature

Awards
Cannes Lions International Festival of Creativity 2012
Bronze Design Lion

CLIO Awards 2012
Silver (Corporate identity)

Brand New Awards 2012
Best of category for comprehensive identity programs

D&AD Awards 2012
In book for branding schemes/small business

2012 One Show
Bronze pencil (Design)

The Dieline Awards 2012
Second place

Communication Arts-2012 Design Annual
Winner (Integrated branding program)

Advanced Ice Cream Technologies, a boutique ice cream purveyor from Mexico, came to Landor with dreams of sharing its artfully crafted ice cream bars with America. The artisan, iced confectionery is delicious, and our job was to make the whole experience a beautiful one.

Tasked with creating the identity and guided by our strategy, we positioned the brand in a category of its own, transforming ice cream from something usual to sensual. We crafted a name, identity, and design system that conveys the unparalleled decadence of the product, creating a sense of luxury, sensuality, and desire.

Meet the world’s sexiest confection: The most decadent gelato robed in graphic fantasy.

Pick from the menagerie.
Eat it now. Or take it away in its precious box.
It’s kept at a perfect temperature with a bit of magic.
Hold it. Lick it. Love it.

Bardot.

 

BARDOT13

 

Bardot bars are displayed like rare gems at the flagship store. Peek inside and vicariously enjoy them in this short CBS news segment (2:40 min.).


Choose one:
Share Facebook Twitter Google+LinkedInEmail