Bardot

Advanced Ice Cream Technologies, a boutique ice cream purveyor from Mexico, came to Landor with dreams of sharing its artfully crafted ice cream bars with America. The artisan, iced confectionery is delicious, and our job was to make the whole experience a beautiful one.

Tasked with creating the identity and guided by our strategy, we positioned the brand in a category of its own, transforming ice cream from something usual to sensual. We crafted a name, identity, and design system that conveys the unparalleled decadence of the product, creating a sense of luxury, sensuality, and desire.

Meet the world’s sexiest confection: The most decadent gelato robed in graphic fantasy.

Pick from the menagerie.
Eat it now. Or take it away in its precious box.
It’s kept at a perfect temperature with a bit of magic.
Hold it. Lick it. Love it.

Bardot.

Bardot bars are displayed like rare gems at the flagship store. Peek inside and vicariously enjoy them in this short CBS news segment (2:40 min.).