Landor Brandfeed: Purpose branding
Watch the podcast, download the deck, and get the results from our Global Corporate Reputation Index.
What is the future of the purpose-driven company?
Today, Nike seeks to make a Better World through sport, IBM
builds a Smarter Planet, Starbucks preserves the resources of our
Shared Planet, and GE proves that imagination can change the world.
How can more companies walk the talk, creating business benefit and
positive impact in the world through social responsibility (SR)?
And what is the value of such a strategy?
Landor's chief strategy officer, Russ Meyer, presented a
Brandfeed that included:
- An introduction to the concept of brand purpose
- Principles that have helped companies turn brand purpose into
- Success stories from top-tier global companies
Want to know more? See the results from our Global Corporate Reputation Index.
About the Landor Brandfeed
The Brandfeed is a free webinar series produced by Landor
Associates, featuring a variety of topics related to branding.