Landor Brandfeed: Eight principles of naming
Landor naming and writing director Matt Gordon gave a webinar on eight principles for finding the perfect name.
Even at the best of times, naming is a contentious and emotional
business. Whether you’re naming your baby, your boat, or your
brand, the process can breed nearly endless deliberation. Landor
naming and writing director Matt Gordon shares eight
principles to keep in mind as you scout the perfect name,
- Don't wait to fall in love
- Listen to your fear
- Too much is never enough
You can also read his article by the same name, “Eight principles of naming.”
About the Landor Brandfeed
The Brandfeed is a free webinar series produced by Landor
Associates featuring a variety of topics related to branding.