Landor Brandfeed: Eight principles of naming

Landor naming and writing director Matt Gordon gave a webinar on eight principles for finding the perfect name.

Even at the best of times, naming is a contentious and emotional business. Whether you’re naming your baby, your boat, or your brand, the process can breed nearly endless deliberation. Landor naming and writing director Matt Gordon shares eight principles to keep in mind as you scout the perfect name, including: 

  • Don't wait to fall in love
  • Listen to your fear
  • Too much is never enough

You can also read his article by the same name, “Eight principles of naming.”

About the Landor Brandfeed

The Brandfeed is a free webinar series produced by Landor Associates featuring a variety of topics related to branding.

Choose one:
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