Landor designs Central Park trash and recycling receptacles

May 29, 2013

Brad Scott
Senior Director,
based in Landor New York
Landor designs iconic trash and recycling bins for New York City’s Central Park—the centerpiece of the Central Park Conservancy’s waste and recycling initiative.

As chronicled yesterday in the Wall Street Journal, New York’s Central Park Conservancy is rolling out a new waste and recycling initiative this summer. The Conservancy hired Landor to develop and launch the centerpiece of this initiative—iconic waste and recycling receptacles.

We began this project over a year ago and faced multiple design challenges, including the need for a receptacle that could exist in concert with Central Park’s Olmstedian vernacular and maintain a modernist point of view. Using the traditional park bench as a point of departure, our team designed the receptacles to meet the functional and operational needs of this highly trafficked, urban park, and we focused on creating a product that would be easy to manufacture and maintain.

The design was created specifically for Central Park by Landor’s New York office. Receptacles are fabricated completely in the United States by Landscape Forms and are environmentally sustainable, made from 30 percent recycled aluminum, which in turn is infinitely recyclable. The bins are finished with an environmentally-friendly powder coat. Materials and funding for the project were donated by Alcoa Inc. and the Alcoa Foundation. The initiative will replace all of the park’s current plastic trash “toters” with more than 700 of the newly designed receptacles.

At a launch event in Central Park yesterday, the high caliber of design was noted and praised by both the New York City Department of Parks & Recreation and the Public Design Commission. First Deputy Commissioner Liam Kavanagh noted that the City appreciates the importance of good design in helping important public programs like this one.

For us at Landor, this project is a good representation of our focus on the user experience and product development, solving challenges that can be addressed through highly creative, high caliber design and production. Whether for physical or digital applications, we at Landor take a research-based approach and adopt sustainable design practices to strategically solve our clients’ real-world challenges.

These receptacles will be as ubiquitous as the trees in Central Park, and we couldn't be happier with the outcome.

Anthony Deen, creative director in Landor New York, contributed to this blog.

Category: Customer experience
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