Trend six: Future of design
December 12, 2012
What should we expect to see in 2013?
Design with purpose
Looking at the trends for 2013, there are a couple of things
that are interesting. For example, design won't be just about
pushing aesthetics. It will really be about implementing big ideas
so design has a clear purpose and plays a role in reshaping our
society, redefining our society—more than just about its look.
Back to basics
Looking at design from a graphical side, there are three things
that are quite interesting. One thing is the stripping down to
basic elements—being really simple, being really clear, showing a
clear path and clear visual appearance that puts a lot of emphasis
on typeface. Typeface will become one of the basic elements in
design, and it will become more relevant.
Sense of nostalgia
As a second interesting point, there is the sense of nostalgia.
There is this notion that seeing something you know gives you a
kind of security; when this trend gets pushed to become really
modern, it’s a really great new aesthetic. Embracing things that
are known, that are old, and pushing them design-wise to be
übermodern is something that we will see more and more.
The third point is that handcrafted or authentic-looking design
will also have a big role in the future. With technology today,
design can be pushed way beyond perfection, it can be really
polished and really sleek. But things that have the beauty and
aesthetic of the handcrafted, of being done the old-fashioned way,
in an authentic way—those things will be much more emotionally
engaging and appealing than things that are just sleek and