Six telltale signs of a weak brand

1 June 2014
How do you know if you have a weak corporate brand? Six tips for assessing your brand. Read more
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2014 Articles

When traditional research trumps big data

15 July 2014
Big data offers plenty of insights, but when it comes to researching customer behavior, there’s no better method than direct observation. Experts from Landor Paris discuss their latest ethnographic effort.

Branding Roundtable: Brand co-creation

8 July 2014
An interview with Jorge Aguilar about the strategic role of co-creation.

Helping brands move quickly and efficiently

26 June 2014
Landor creates momentum through a new approach to brand building.

Eight principles of storytelling

3 June 2014
A well-crafted, compelling brand story is an ideal way to get the word out, connect with an audience, and inspire loyalty.

Six telltale signs of a weak brand

1 June 2014
How do you know if you have a weak corporate brand? Six tips for assessing your brand.

Mastering the social media channel

29 May 2014
Although basic branding tenets haven’t changed, an Indian brand manager’s role has become more complicated in the era of social media.

Mobile payments force credit card marketers to rethink branding

28 May 2014
Credit card brands will need to find new ways to evoke an emotional response as physical cards are phased out.

BrandZ top 100 most valuable global brands of 2014

21 May 2014
Now in its ninth year, the BrandZ Top 100 study, released by our WPP sister company Millward Brown Optimor, remains one of the most comprehensive quantitative studies on brand valuation.

The Arabian Gulf: Know your audience, act accordingly

6 May 2014
With the Gulf’s diverse, mostly expat population, brands should focus on appealing directly to the audiences they care most about.
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