Breakaway Brands 2014

16 Sept 2014
A more down-to-earth crop of brands has built the greatest brand momentum in the past few years. Read more
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2014 Articles

The agile brand

7 October 2014
To survive and prosper in today’s hypercompetitive, fast-moving world, brands need to be agile, to be able to adapt and react quickly, not be set in stone.

Bricks and cliques

3 October 2014
Community is the glue that binds online and offline brand experiences.

Breakaway Brands 2014

16 September 2014
A more down-to-earth crop of brands has built the greatest brand momentum in the past few years.

What’s next for Malaysian brands?

10 September 2014
In a market of just 30 million consumers, the time might be right for ambitious Malaysian brands to look farther afield for growth.

Designagenturen im “Design yourself”-Zeitalter

3 September 2014
Heute haben Verbraucher einen aktiveren Part in der Geschichte der Marken—und sie werden selbst zu Designern.

Five trends for marketers to watch

11 August 2014
Landor’s CEO sorts the marketing game changers from the fads.

The power of big data to unlock new brand experiences

22 July 2014
Lessons from Nike on using big data to create game-changing brand experiences.

When traditional research trumps big data

15 July 2014
Big data offers plenty of insights, but when it comes to researching customer behavior, there’s no better method than direct observation. Experts from Landor Paris discuss their latest ethnographic effort.

Branding Roundtable: Brand co-creation

8 July 2014
An interview with Jorge Aguilar about the strategic role of co-creation.
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