How brands can be first and certain: Gaining an edge in today’s marketplace

21 January 2014
Landor’s use of prototyping could be the solution for brands looking to break into the market quickly and successfully. Read more
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2014 Articles

Beyond responsibility

28 March 2014
Brands need innovative social initiatives grounded in solid business practices.

Three keys to successful luxury branding in India

18 March 2014
Customer segmentation, technology, and social media will drive growth for luxury brands in India.

Concept to shelf: Bringing a brand to life

5 March 2014
It’s a complicated road from inspired vision to finished package design.

The face of change: What’s blocking innovation in Australia?

18 February 2014
At a time when Australian industry is focused on innovation more than ever, the question needs to be asked: How can companies foster a culture of innovation?

Big data and marketing: Don’t believe everything you read

10 February 2014
Although corporate America has yet to fully embrace big data, early adopters continue to benefit from being ahead of the curve.

How to build a culture of innovation

5 February 2014
For a brand to turn itself into an innovation leader, it must motivate its talent by reevaluating its values and purpose.

Lego: Breaking away by staying true

3 February 2014
How Lego has innovated to maintain its dominance in the construction toy category.

Building a contemporary Arab brand

31 January 2014
The dos and don’ts of creating a contemporary Arab brand

Ed Ney’s “whole egg” of PR and marketing

31 January 2014
Hayes Roth reflects on Ed Ney’s legacy—the “whole egg,” a comprehensive approach to marketing communications
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