Eight principles of luxury

How do you brand a city when that city doesn’t yet exist? Luc Speisser, managing director of Landor Paris, discusses Landor’s strategic approach to branding Lavasa, a new urban development in India.

Landor’s global creative officer Peter Knapp shares his tips for finding inspiration in unexpected places.

Our annual Green Brands survey continues to serve as a credible roadmap showing brands the way to optimal green positioning and messaging.

Luxury branding goes far beyond branding basics—sometimes even beyond logic. Above all else, luxury is felt.

Car manufacturers are falling over themselves to push out new models in a bid to offer something for everyone—just beware of diluting your brand.

Landor’s CMO, Hayes Roth, was invited to participate in the Wharton Future of Advertising Program’s Advertising 2020 Project. His thoughts on advertising’s future are shared here.

Qualche volta dimentichiamo che il nome di un brand è l’unico asset che accompagna un’azienda o un prodotto per tutto il suo ciclo di vita. Antonio Marazza, general manager di Landor Milano, illustra le 8 semplici regole per non farsi trascinare dal caso o dall’intuizione di un momento.

What trends will we see in 2013? We asked our Landor colleagues from around the world to make predictions about eight topics and their impact on brands. Here's what they had to say.

The best and most successful campaigns often come from long-term agency-client partnerships.