As a namer and
writer in the Chicago office of Landor Associates, Matt puts words
Through his naming work, he develops
compelling names that help brands articulate their positioning to
prospects, customers, employees, and shareholders. He has recently
completed high-visibility naming projects for Charles Schwab,
Coors, FedEx, and Microsoft.
His broad copywriting experience has
made him a key contributor to Landor's work with Coors, Frito-Lay,
and other clients, for whom he has developed brandlines, websites,
retail signage, retail packaging, and corporate advertising.
Matt has also facilitated workshops to
help clients articulate their goals and define new brands and brand
Prior to working at Landor, Matt
worked at both Gensler and Fitch with such clients as Adidas,
Eastman Kodak, General Electric, the General Services
Administration, Harman International, and Microsoft.
He holds a BA in linguistics and
philosophy from Macalester College in Minnesota.