BANGKOK (October 8, 2012) – Landor Associates,
a global creative community of brand strategists and designers,
today announced the opening of an office in Bangkok. The
office is Landor’s first in Thailand, twelfth in the Asia-Pacific
region, and 24th globally. It will function as the
central point of operations for work in Thailand, Cambodia, Vietnam
and Laos. The office will be headed by Joyce Pau, senior client
manager.
Henry
Chan, president of Landor’s Greater China region, said,
“Historically, Thailand has been an important market for us, and
provided some of our strongest portfolio pieces, including the
original version of the iconic Thai Airways identity. As we broaden
our strength in Asia as a whole, and as we become more convinced of
the future economic growth of the Thai region in particular, it
only made sense to expand there. We look forward to better serving
our local and international clients, in part by connecting them to
our global network in new and exciting ways.”
The Bangkok office will draw upon the consulting and design
resources from other Landor offices in the larger Asia-Pacific
region. With prior experience in the marketing working with Caltex,
PTT, and S&P Group, a key goal of the office is to provide
world-class service to clients headquartered in the business and
financial capital of Thailand and the regional crossroads for
Cambodia, Vietnam and Laos. Helping brands differentiate and excel
in this already competitive marketplace is of particular importance
as the opening of the ASEAN Economic Community looms large in
2015.
Landor’s new Bangkok office is located on the 17th
floor of the 989 Siam Tower Rama 1 Road, Patumwan.
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For more information
Joyce Pau
+66 (0)83295 8383
joyce.pau@landor.com
Peter Mack
+852 9660 9673
peter.mack@landor.com
About Landor Associates
Landor Associates is one of the world’s leading strategic brand
consulting and design firms. Founded by industry pioneer Walter
Landor in 1941, we have a rich heritage of brand strategy and
design leadership. Partnering with our clients, we drive business
transformation and performance through strategic branding.
Our holistic approach to branding builds upon the combined
rigour of our disciplined thinking and process and our exceptional
creativity. Landor’s work spans the full breadth of branding
services, including brand research and valuation, brand positioning
and architecture, naming and writing, corporate identity and
consumer packaging design, branded experience, brand equity
management, internal branding and digital branding.
With 24 offices in 18 countries, Landor has an unrivaled client
portfolio, creating brands for organizations such as Astra
International, Bank Danamon, BP, FedEx, GE, Hong Kong Telecom, Jet
Airways, Microsoft, Netscape, PepsiCo, Proton, Singapore Airlines,
and Taj Hotels Resorts and Palaces.
Landor is a member of the Young & Rubicam Brands network
within WPP, one of the world's largest marketing and communications
firms.
For more information, please visit landor.com.