Landor Associates increases emphasis on Thailand

October 08, 2012

BANGKOK (October 8, 2012) – Landor Associates, a global creative community of brand strategists and designers, today announced the opening of an office in Bangkok. The office is Landor’s first in Thailand, twelfth in the Asia-Pacific region, and 24th globally. It will function as the central point of operations for work in Thailand, Cambodia, Vietnam and Laos. The office will be headed by Joyce Pau, senior client manager.

Henry Chan, president of Landor’s Greater China region, said, “Historically, Thailand has been an important market for us, and provided some of our strongest portfolio pieces, including the original version of the iconic Thai Airways identity. As we broaden our strength in Asia as a whole, and as we become more convinced of the future economic growth of the Thai region in particular, it only made sense to expand there. We look forward to better serving our local and international clients, in part by connecting them to our global network in new and exciting ways.”

The Bangkok office will draw upon the consulting and design resources from other Landor offices in the larger Asia-Pacific region. With prior experience in the marketing working with Caltex, PTT, and S&P Group, a key goal of the office is to provide world-class service to clients headquartered in the business and financial capital of Thailand and the regional crossroads for Cambodia, Vietnam and Laos. Helping brands differentiate and excel in this already competitive marketplace is of particular importance as the opening of the ASEAN Economic Community looms large in 2015.

Landor’s new Bangkok office is located on the 17th floor of the 989 Siam Tower Rama 1 Road, Patumwan.

For more information

Joyce Pau
+66 (0)83295 8383
joyce.pau@landor.com

Peter Mack
+852 9660 9673
peter.mack@landor.com

About Landor Associates

Landor Associates is one of the world’s leading strategic brand consulting and design firms. Founded by industry pioneer Walter Landor in 1941, we have a rich heritage of brand strategy and design leadership. Partnering with our clients, we drive business transformation and performance through strategic branding.

Our holistic approach to branding builds upon the combined rigour of our disciplined thinking and process and our exceptional creativity. Landor’s work spans the full breadth of branding services, including brand research and valuation, brand positioning and architecture, naming and writing, corporate identity and consumer packaging design, branded experience, brand equity management, internal branding and digital branding.

With 24 offices in 18 countries, Landor has an unrivaled client portfolio, creating brands for organizations such as Astra International, Bank Danamon, BP, FedEx, GE, Hong Kong Telecom, Jet Airways, Microsoft, Netscape, PepsiCo, Proton, Singapore Airlines, and Taj Hotels Resorts and Palaces.

Landor is a member of the Young & Rubicam Brands network within WPP, one of the world's largest marketing and communications firms.

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