Profile from 1958

In July 1958, Good Packaging Yearbook published a 14-page profile of Walter Landor and Associates, “Why East comes West to Walter Landor and Associates for design.” It was written at a time when California was beginning to establish itself as a place for new marketing concepts and Walter Landor and Associates was one of the nation’s leading industrial design firms. The article sets out to give a detailed portrait of the inner workings of the firm and show “how a professional design organization works and clear up some of the complexities and mysteries of good package design.”

Download the full article in PDF format.