7 十月 2016 — How can CMOs prove to CEOs that marketing can make a massive difference—both in terms of brand and revenue? Stuart Sproule, president of Landor North America, shares seven tips for marketers to consider.
6 十月 2016 — Since the days of the Terminator and the Jetsons, artificial intelligence has been a long-predicted invention. With day-to-day use of AI on the rise, Thomas Sauvage weighs in on what’s to come with the future of branding and AI.
21 九月 2016 — It all began with the Model T in 1908. Since then, car technology has changed and improved by leaps and bounds. But what will happen if cars really begin driving themselves?
15 九月 2016 — Finding relevant brand extensions can be hard, but successful brands capitalize on their principles and heritage while reaching audiences in unique ways. Peter Knapp discusses when brands and iconic landmarks merge to create strong brand associations.
14 九月 2016 — When it comes to selling a product, what really matters to consumers? Should brands focus on packaging, user experience, or a combination? Lulu Raghavan explains how a simple piece of candy illuminates the best approach for brands.
9 九月 2016 — That it’s human nature to resist change is an oft-repeated cliché, but the launch of Apple’s new iPhone 7 has reaffirmed that platitude in spades. Mimi Chakravorti discusses people’s reactions to the iPhone 7 and weighs in on whether it’s hit a plateau or changed for the better.
31 八月 2016 — How is it possible that one of the most innovative and successful brands in American history is struggling to succeed in today's world? Thomas Ordahl looks at Sears' brand strategy to understand the steps leading to its decline.
30 八月 2016 — The dreaded bandwagon—whether you’re a fan or a brand, jumping into the action at the last minute can ring false in comparison to steadfast loyalists. Charlie Cookson looks at bandwagon brands at the Rio Olympics and explains how to avoid getting caught up in this pitfall.
30 八月 2016 — New markets, new audiences, new global perspective. Indonesian brands are stepping onto the international stage more frequently than ever before. But how can they best resonate with consumers? Thomas Sutton explains why authenticity is critical for global success.