博客

Why insights trump data

11 十一月 2016 — If this U.S. presidential election taught us anything, it’s that data isn’t always right. Here’s why insights are more important than numbers, and why current research methods need to adapt.

By Maarten Lagae
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Why Netflix’s new icon is a lesson in mobile branding

9 十一月 2016 — For many companies, branding began with a wordmark. It expanded into logos, visual assets, and even experiences. But in a world of tech, how should brands adapt? Nick Foley discusses Netflix’s new icon built specifically for mobile.

By Nick Foley
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Smell, taste, sound: Getting sensory branding right

7 十一月 2016 — It’s no longer enough for a brand to be seen—it has to be experienced. Charlie Cookson explains why smell, taste, and sound are all attributes brands need to consider in today’s world.

By Charlie Cookson
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Brand-led business transformation

25 十月 2016 — Should companies focus on building a strong brand or building a strong business? Lulu Raghavan and Ruchi Gunewardene explain why brand-led business transformation results in both stronger brands and increased business value.

By Lulu Raghavan and Ruchi Gunewardene
博客

The Cincinnati Adobe Creative Jam: 2 designers, 1 theme, no rules

18 十月 2016 — The time was short, the challenge immense: Create a cohesive design to represent a chosen theme, in three hours, with everyone watching. Marivi Dionisio gives a firsthand account of her experience at the Cincinnati Adobe Creative Jam with fellow Landorian designer Curt Rice.

By Marivi Dionisio