博客

Landor gets personal: Brands that put consumers first

30 一月 2018 — Personalization and customization can be tricky territories for brands: How much is enough, and how much is too much? Mary Zalla, Landor's global president of consumer brands, weighs in on how brands can find the right balance.

By Mary Zalla
博客

What cities can teach us about brands

24 一月 2018 — Cities are many things: centers of history, cultural melting pots, even hiding places. And they are also brands unto themselves. Ronita Mukerjee draws inspiration from her travels as she gleans three key branding lessons from cities.

By Ronita Mukerjee