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Landor iBooks

2 八月 2012 — Did you know you can now download some of Landor’s best thinking to your iPad?

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Lifestyle Brands: A Guide to Aspirational Marketing

2 三月 2012 — In Lifestyle Brands, Antonio Marazza and Professor Stefania Saviolo explore ways in which some brands inspire devoted ambassadors, and propose methods for creating a brand that inspires obsession.

By Antonio Marazza
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Eight principles of naming

24 二月 2012 — Even at the best of times, naming is a contentious and emotional business. Keep these principles in mind as you scout the perfect name.

By Nick Foley and Matt Gordon
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The Big Book of Marketing

2 七月 2010 — This Landor-authored chapter introduces the key ideas of branding and lays out the steps of a comprehensive branding program.