24 一月 2018 — Cities are many things: centers of history, cultural melting pots, even hiding places. And they are also brands unto themselves. Ronita Mukerjee draws inspiration from her travels as she gleans three key branding lessons from cities.
12 十二月 2017 — Five rules of cooking. Five rules of branding. See what Landor's Ronita Mukerjee learned about brand building from a recent cooking class she took in Cambodia.
30 十一月 2017 — It isn't enough for nonprofits to work with any corporate partner—they have to think about what aligns with their brand. Lois Jacobs explains why this is so vital.
15 十一月 2017 — Big ideas are important, but if they can’t be implemented, do they really count? Enrique de la Barrera explains why execution is a key measure of effective brand strategy.
19 十月 2017 — The importance of diversity isn’t new—but what kind of diversity should businesses really be looking for? Stuart Sproule, our president of North America, explains why diversity of experience is critical among employees.
16 十月 2017 — There’s no singular approach to brand strategy during an M&A. Lois Jacobs explains why brand planning should be an early consideration—and why our Landor M&A Brand Study can help business leaders get brand transformation right.
4 十月 2017 — Word of mouth has long been a successful mechanism for marketing and branding. But is it still relevant today? Lulu Raghavan explains why “word of eye” should be the new focus for brands.
3 十月 2017 — With a highly competitive marketplace and ever-increasing consumer desires, price and placement aren’t enough to help frozen food brands succeed. Here’s how we helped SmartMade and Devour win with customers.
2 十月 2017 — Brand transformation. Millennial engagement. Culture change. Ramel Kabbani, executive director of Landor Dubai, sat down with The Brandberries to discuss all things branding.