3 二月 2017 — As we welcome back the Super Bowl, we also prepare to judge the big game's biggest ads. Here's how to tell if brands are getting their Super Bowl ads right.
15 十二月 2016 — In celebration of the new year and our 75th anniversary, Marc Hershon looks ahead 75 years, imagining the future of Landor on its 150th birthday and considering the countless changes in between.
28 十一月 2016 — Is owning one word the new litmus test for a good brand? Joe Hewitt discusses Specsavers’ recent trademarking of “should’ve” and “shouldve” and explains when brands should—and shouldn’t—take a one-word approach to verbal identity.
21 十一月 2016 — In celebration of our 75th anniversary, we’re taking inspiration from Día de los Muertos, or Day of the Dead, and thinking about how changes in medicine and healing could impact the future of branding.
11 十一月 2016 — If this U.S. presidential election taught us anything, it’s that data isn’t always right. Here’s why insights are more important than numbers, and why current research methods need to adapt.
28 十月 2016 — Trapped in small seats, with hundreds of strangers, for hours on end. It’s no wonder so many people hate flying. How can airlines make the flying experience more enjoyable? Peter Knapp weighs in.
28 十月 2016 — What can CMOs do to navigate the marketing paradoxes and challenges that face their brands? Thomas Ordahl offers three strategies for success.
24 十月 2016 — In celebration of our 75th anniversary, we’re taking inspiration from Diwali and thinking about how changes in our sense of community could impact the future of branding.
18 十月 2016 — The time was short, the challenge immense: Create a cohesive design to represent a chosen theme, in three hours, with everyone watching. Marivi Dionisio gives a firsthand account of her experience at the Cincinnati Adobe Creative Jam with fellow Landorian designer Curt Rice.