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Branding artificial intelligence

6 十月 2016 — Since the days of the Terminator and the Jetsons, artificial intelligence has been a long-predicted invention. With day-to-day use of AI on the rise, Thomas Sauvage weighs in on what’s to come with the future of branding and AI.

By Thomas Sauvage
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When brands and iconic landmarks merge

15 九月 2016 — Finding relevant brand extensions can be hard, but successful brands capitalize on their principles and heritage while reaching audiences in unique ways. Peter Knapp discusses when brands and iconic landmarks merge to create strong brand associations.

By Peter Knapp
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Unwrapping the candy: What matters most for brands today

14 九月 2016 — When it comes to selling a product, what really matters to consumers? Should brands focus on packaging, user experience, or a combination? Lulu Raghavan explains how a simple piece of candy illuminates the best approach for brands.

By Lulu Raghavan
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Putting brand in the driver’s seat

4 八月 2016 — How will car brands coexist with the era of the self-driving car? Nick Foley delves into automotive branding and discusses its future if drivers really become obsolete.

By Nick Foley
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The millennial paradox: A generation uncovered

14 六月 2016 — Millennials have strong expectations of brands—expectations that are often contradictory and difficult to navigate. Here are the eight millennial paradoxes every brand manager should be aware of, and four directives to help brands succeed with this audience.

By Thomas Ordahl