7 十月 2016 — How can CMOs prove to CEOs that marketing can make a massive difference—both in terms of brand and revenue? Stuart Sproule, president of Landor North America, shares seven tips for marketers to consider.
6 十月 2016 — Since the days of the Terminator and the Jetsons, artificial intelligence has been a long-predicted invention. With day-to-day use of AI on the rise, Thomas Sauvage weighs in on what’s to come with the future of branding and AI.
15 九月 2016 — Finding relevant brand extensions can be hard, but successful brands capitalize on their principles and heritage while reaching audiences in unique ways. Peter Knapp discusses when brands and iconic landmarks merge to create strong brand associations.
14 九月 2016 — When it comes to selling a product, what really matters to consumers? Should brands focus on packaging, user experience, or a combination? Lulu Raghavan explains how a simple piece of candy illuminates the best approach for brands.
30 八月 2016 — New markets, new audiences, new global perspective. Indonesian brands are stepping onto the international stage more frequently than ever before. But how can they best resonate with consumers? Thomas Sutton explains why authenticity is critical for global success.
11 八月 2016 — When brand gets lost amidst a company’s economic and leadership challenges, how can it be recovered? In this letter to an airline CEO, Shradha Bhatia explains why purpose is fundamental to a brand’s success.
4 八月 2016 — How will car brands coexist with the era of the self-driving car? Nick Foley delves into automotive branding and discusses its future if drivers really become obsolete.
22 七月 2016 — Being agile may seem like a straightforward business objective, but what does it really mean, and why is it so critical? In this interview and video, Stuart Sproule explains why agility leads to success, and how Landor helps clients to manage the agility paradox.
14 六月 2016 — Millennials have strong expectations of brands—expectations that are often contradictory and difficult to navigate. Here are the eight millennial paradoxes every brand manager should be aware of, and four directives to help brands succeed with this audience.