19 一月 2017 — How can a logo encompass the culture, history, and vibrancy of a city? In these interviews with Japanese magazine +81, two Landor creative directors discuss the keys to city branding.
18 一月 2017 — Creating purpose, driving distinctiveness, increasing visibility, establishing memorability. What is a logo really meant to accomplish? Wally Krantz explains what historically made—and still makes—a logo great.
13 一月 2017 — Fragmentation, storytelling, experimentation: How will these factors influence branding and technology in the coming years? Thomas Sauvage lays out insights and observations from CES.
30 十一月 2016 — It takes more than data to see what’s coming. We’ve called on decades of branding insight and experience to give you a glimpse of what’s on the horizon.
9 十一月 2016 — For many companies, branding began with a wordmark. It expanded into logos, visual assets, and even experiences. But in a world of tech, how should brands adapt? Nick Foley discusses Netflix’s new icon built specifically for mobile.
7 十一月 2016 — It’s no longer enough for a brand to be seen—it has to be experienced. Charlie Cookson explains why smell, taste, and sound are all attributes brands need to consider in today’s world.
25 十月 2016 — Should companies focus on building a strong brand or building a strong business? Lulu Raghavan and Ruchi Gunewardene explain why brand-led business transformation results in both stronger brands and increased business value.
7 十月 2016 — How can CMOs prove to CEOs that marketing can make a massive difference—both in terms of brand and revenue? Stuart Sproule, president of Landor North America, shares seven tips for marketers to consider.
6 十月 2016 — Since the days of the Terminator and the Jetsons, artificial intelligence has been a long-predicted invention. With day-to-day use of AI on the rise, Thomas Sauvage weighs in on what’s to come with the future of branding and AI.