Celebrity chef Marion Grasby is a regular on Australian TV screens following her debut on MasterChef, which resulted in audiences embracing her heartfelt passion for cooking.
In 2010, Marion launched Marion’s Kitchen, an original food range of her well-loved Asian recipes. Since launch, the brand has thrived in two of Australia’s most demanding retail environments, Woolworth’s and Coles.
It was time to build on that success by expanding the brand’s product portfolio globally, with a focus on the United Kingdom and United States. This was a huge opportunity for Marion’s Kitchen to leverage its strengths and introduce Marion to a new market.
Building upon the brand idea of New flavours, old friend, Landor invited the world to taste flavours from Marion’s Kitchen. Marion goes to great lengths to source the best ingredients—trying, testing, and finessing all products in her home kitchen with her family before releasing to the public. Food, creativity, and Marion’s energy merge on pack with a vibrant pattern that radiates from the Marion’s Kitchen brandmark.