10 九月 2018 — Brilliant and bold, Nike’s latest advertising campaign aligns the brand with Colin Kaepernick, the highly controversial American football player. Here’s why that choice is a triumph for the brand.
27 八月 2018 — Hospitality branding goes far beyond logos and labels in today’s complex marketplace. Lulu Raghavan lays out five ways that hospitality brands can maximize their business potential.
14 八月 2018 — KKEL didn’t just want to transform its brands—it wanted to communicate its unique, holistic approach to education. See how Landor Mumbai helped KKEL take on the future.
19 七月 2018 — Now that one of the planet’s largest sporting events has come to a nail-biting finish, Manil Dodani analyzes which brands really brought it home at the 2018 World Cup.
14 七月 2018 — Today's world has bred a growing desperation among agencies to win new business. Nick Foley discusses the path forward for equitable pitching relationships.
11 七月 2018 — As attitudes and patterns of consumerism shift, brands need to think about their place in the new economy. Ashling Withers weighs in on how to keep up in this landscape.
10 七月 2018 — Following Australia’s car manufacturing exodus, many brands seem to have forgotten their most valuable assets. Nick Foley explains why marketers need to remember that loyalty is a two-way street.
It’s never too late to go direct: Why FMCG brands have the right to win in a direct-to-consumer market
9 七月 2018 — When it comes to fast-moving consumer goods, direct-to-consumers strategies cannot be overlooked. Mary Zalla, Landor’s global president of consumer brands, explains why the time is now for D2C branding.
8 七月 2018 — What’s empathy got to do with it? Freddie Luchterhand-Dare takes an in-depth, insightful look at why empathy is imperative for modern brands.