19 一月 2017 — How can a logo encompass the culture, history, and vibrancy of a city? In these interviews with Japanese magazine +81, two Landor creative directors discuss the keys to city branding.
18 一月 2017 — Creating purpose, driving distinctiveness, increasing visibility, establishing memorability. What is a logo really meant to accomplish? Wally Krantz explains what historically made—and still makes—a logo great.
13 一月 2017 — Fragmentation, storytelling, experimentation: How will these factors influence branding and technology in the coming years? Thomas Sauvage lays out insights and observations from CES.
15 十二月 2016 — In celebration of the new year and our 75th anniversary, Marc Hershon looks ahead 75 years, imagining the future of Landor on its 150th birthday and considering the countless changes in between.
30 十一月 2016 — It takes more than data to see what’s coming. We’ve called on decades of branding insight and experience to give you a glimpse of what’s on the horizon.
28 十一月 2016 — Is owning one word the new litmus test for a good brand? Joe Hewitt discusses Specsavers’ recent trademarking of “should’ve” and “shouldve” and explains when brands should—and shouldn’t—take a one-word approach to verbal identity.
21 十一月 2016 — In celebration of our 75th anniversary, we’re taking inspiration from Día de los Muertos, or Day of the Dead, and thinking about how changes in medicine and healing could impact the future of branding.
11 十一月 2016 — If this U.S. presidential election taught us anything, it’s that data isn’t always right. Here’s why insights are more important than numbers, and why current research methods need to adapt.
9 十一月 2016 — For many companies, branding began with a wordmark. It expanded into logos, visual assets, and even experiences. But in a world of tech, how should brands adapt? Nick Foley discusses Netflix’s new icon built specifically for mobile.