成功不是一成不变。为了走在前端，我们总在不断思考、不断分享、不断反思。
想法
The triumph of Nike’s renegade marketing campaign with Colin Kaepernick
10 九月 2018 — Brilliant and bold, Nike’s latest advertising campaign aligns the brand with Colin Kaepernick, the highly controversial American football player. Here’s why that choice is a triumph for the brand.
What matters for hospitality brands today
27 八月 2018 — Hospitality branding goes far beyond logos and labels in today’s complex marketplace. Lulu Raghavan lays out five ways that hospitality brands can maximize their business potential.
Kangaroo Kids Education Limited: Creating a new paradigm for an education brand
14 八月 2018 — KKEL didn’t just want to transform its brands—it wanted to communicate its unique, holistic approach to education. See how Landor Mumbai helped KKEL take on the future.
Branding at the 2018 World Cup: Which brands reigned supreme
19 七月 2018 — Now that one of the planet’s largest sporting events has come to a nail-biting finish, Manil Dodani analyzes which brands really brought it home at the 2018 World Cup.
Agencies must stop working for free in order to get that “much-needed account win”
14 七月 2018 — Today's world has bred a growing desperation among agencies to win new business. Nick Foley discusses the path forward for equitable pitching relationships.
Hitting “peak stuff”: Is this the end of traditional consumerism?
11 七月 2018 — As attitudes and patterns of consumerism shift, brands need to think about their place in the new economy. Ashling Withers weighs in on how to keep up in this landscape.
Lessons learned from dying brands: Underestimating the Australian revhead
10 七月 2018 — Following Australia’s car manufacturing exodus, many brands seem to have forgotten their most valuable assets. Nick Foley explains why marketers need to remember that loyalty is a two-way street.
It’s never too late to go direct: Why FMCG brands have the right to win in a direct-to-consumer market
9 七月 2018 — When it comes to fast-moving consumer goods, direct-to-consumers strategies cannot be overlooked. Mary Zalla, Landor’s global president of consumer brands, explains why the time is now for D2C branding.
Blind consultancies: Why it’s time to bring back consumer empathy
8 七月 2018 — What’s empathy got to do with it? Freddie Luchterhand-Dare takes an in-depth, insightful look at why empathy is imperative for modern brands.
