19 七月 2018 — Now that one of the planet’s largest sporting events has come to a nail-biting finish, Manil Dodani analyzes which brands really brought it home at the 2018 World Cup.
14 七月 2018 — Today's world has bred a growing desperation among agencies to win new business. Nick Foley discusses the path forward for equitable pitching relationships.
11 七月 2018 — As attitudes and patterns of consumerism shift, brands need to think about their place in the new economy. Ashling Withers weighs in on how to keep up in this landscape.
10 七月 2018 — Following Australia’s car manufacturing exodus, many brands seem to have forgotten their most valuable assets. Nick Foley explains why marketers need to remember that loyalty is a two-way street.
It’s never too late to go direct: Why FMCG brands have the right to win in a direct-to-consumer market
9 七月 2018 — When it comes to fast-moving consumer goods, direct-to-consumers strategies cannot be overlooked. Mary Zalla, Landor’s global president of consumer brands, explains why the time is now for D2C branding.
8 七月 2018 — What’s empathy got to do with it? Freddie Luchterhand-Dare takes an in-depth, insightful look at why empathy is imperative for modern brands.
7 七月 2018 — In a world of constant change, AI is the latest shift brands are working to reconcile. Daye Moffitt explains three considerations all brands should know.
Branding and the World Cup: How Nike is aligning with the Festival of Football in Russia, via Brazil
5 七月 2018 — With the World Cup in high gear, brands are looking to capitalize on a passionate sports audience. Executive creative director Shaun Loftman explains why Nike’s strategy is particularly winning.
27 六月 2018 — What were the high points of this year’s Cannes Lions International Festival of Creativity? Lulu Raghavan, managing director of Landor Mumbai and juror at Cannes 2018, shares her perspective.