成功不是一成不变。为了走在前端,我们总在不断思考、不断分享、不断反思。
想法
What matters for hospitality brands today
27 八月 2018 — Hospitality branding goes far beyond logos and labels in today’s complex marketplace. Lulu Raghavan lays out five ways that hospitality brands can maximize their business potential.
It’s never too late to go direct: Why FMCG brands have the right to win in a direct-to-consumer market
9 七月 2018 — When it comes to fast-moving consumer goods, direct-to-consumers strategies cannot be overlooked. Mary Zalla, Landor’s global president of consumer brands, explains why the time is now for D2C branding.
Blind consultancies: Why it’s time to bring back consumer empathy
8 七月 2018 — What’s empathy got to do with it? Freddie Luchterhand-Dare takes an in-depth, insightful look at why empathy is imperative for modern brands.
Only dead fish go with the flow: How to navigate the daunting new world of AI
7 七月 2018 — In a world of constant change, AI is the latest shift brands are working to reconcile. Daye Moffitt explains three considerations all brands should know.
Inside the Studio with Landor Mexico City’s executive creative director Chema Leon
23 六月 2018 — How do we create breakthrough strategy and design for our clients? Where do Landorians gain inspiration for their work? We’re going Inside the Studio with Landor Mexico City’s executive creative director, Chema Leon, to learn more.
Rising to ambition: The growth of direct-to-consumer brands in India
22 六月 2018 — Why are direct-to-consumer brands becoming increasingly common in the Indian market? Landor's Lulu Raghavan discusses their meteoric rise and the factors that have helped them succeed.
Six keys to successful spinoffs
25 五月 2018 — With tight timelines and high stakes, spinoffs require unparalleled speed and decisiveness. Landor lays out six critical strategies to help companies get it right.
Five reasons I love the Amazon Books store experience—and why brands should listen up
23 五月 2018 — Surprising as it may seem, Amazon Books is mastering offline shopping. Managing director Lulu Raghavan lays out five things Amazon is getting right with its in-store experience.
Ten things agile marketers do every day
12 四月 2018 — Behind every agile brand is an agile marketer. And behind every agile marketer are ten behaviors that help them make strong, effective decisions on behalf of their brand. Nick Foley discusses.