When the football boot fits
Nike knows fit is everything. Its football boot, the Mercurial, is designed to disappear—to become one with a player’s foot—so nothing stands in the way of speed. When Nike asked us to help launch the twentieth anniversary of the Mercurial, we knew the campaign had to fit perfectly, too.
The latest and greatest
Just as Nike designed the Mercurial with the latest Flyknit 360 technology, we created our campaign with cutting-edge 3-D animation and inventive typographic techniques. We also filmed the game’s greatest names, from Cristiano Ronaldo, Neymar Jr., Kylian Mbappé, Marco Asensio, and Lieke Martens to teen football prodigy Karamoko Dembele.
A campaign as beautiful as the game
Our star footballers must share at least some DNA with nature’s quickest sprinter. Through film, photography, and animation, we show off their shared “fast” gene with Mercurial’s lightning-bright orange, which pulses through veins and claws, electrifies the boot, and scores on the pitch.