Garuda Indonesia hero

Garuda Indonesia

Lifting profits in a downturn

JUN_3582

Reaching for new heights

Garuda Indonesia was the country’s flag carrier, but it wasn’t presenting itself as an international player. To rise above domestic carriers and attract more international travelers, Garuda came to Landor for help extending its reach while maintaining its core brand idea: Indonesian hospitality.

JUN_3818

Bringing Indonesian hospitality to life

More than a logo, the new visual identity system speaks to the concept that Garuda offers Indonesian hospitality wherever it travels. The key design element is a revitalized rendering of the country’s national emblem, the Garuda eagle, represented by a stylized feather or “nature’s wing.” The idea is expressed throughout the customer journey, from airplane livery and interiors to airport lounges around the world, boarding passes, uniforms, and in-flight food service.

Garuda_winglet

“Garuda Indonesia’s new livery design that Landor has created is both beautiful and uplifting for Garuda and the image of Indonesia.”

Susilo Bambang Yudhoyono, President of the Republic of Indonesia
Ticket

Never standing still

Garuda’s refresh was so successful, it equipped the brand to take on new challenges. We helped the airline launch a first-class offering, enabling it to attract more premium passengers.

Garuda_127

Results

  • $82 million profit in the first year
  • Named most improved airline by the International Airline Awards
  • Named eighth best airline in the world by Skytrax
  • Awarded four-star ranking by Skytrax