Tech Gender Brand: Are you a part of the problem or the solution?

Brands and technology are two of the most powerful forces defining our worldview. They can both reflect and create gender biases we have as a society. While the gender biases may be unconscious, it is incumbent upon all of us to make conscious decisions that can get us closer to gender equality—and it’s especially important for those of us who build products and brands.

The sixth in a global series, Landor’s Tech Gender Brand event in San Francisco brought together a community of marketing and business leaders for a provocative panel discussion around the intersection of technology, gender and brands—brands of today and of the future.

Our panelists discussed topics such as gender bias in products and technology, building diverse cultures, recruiting talent, connecting with consumers and other key issues that are critical to building brands.

Below are some highlights from the discussion that uncover best practices and offer different perspectives:

What do you see as the biggest issues in relation to technology and gender? How do you think brands fit into this picture?

What do you see as the biggest issues in relation to technology and gender?

 

As humans, we are all biased. AI and machine learning can be biased by using historical data. In this context, how do we create products and services that fight against gender bias?

How do we create products and services that fight against gender bias?

 

Should we leverage this bias? Should brands feel the responsibility of changing the bias that exists in the world as opposed to leveraging it?

Should we leverage bias?

 

What can brands and companies do? What can each of us as individuals do?

What can brands and companies do? What can each of us as individuals do?

 

After the event we asked the San Francisco community of strategists, designers and executives the following:

What did you change your mind about tonight?

What did you change your mind about tonight?

 

Do you think it’s important for brands to take a stand on gender issues?

Do you think it’s important for brands to take a stand on gender issues?

 

Why should brands take a stand on issues of gender?

Why should brands take a stand on issues of gender?

Hopefully you are following Scott Ganz’s advice: “Analyze. Pick things apart. Notice the patterns. Notice the stereotypes. And then whatever your course of action is after that hopefully will become more apparent.”

Thank you to our panelists for your great insights and wisdom

  • Nabarupa Banerjee – VP Product Management, Search at Walmart.com/Jet
  • Scott Ganz – Principal Content Designer at Intuit
  • Suzanne LaBarre – Co.Design editor at Fast Company
  • Erin Rand – Tech Executive and Bias Navigator

We invite you to continue the conversation on social media by tagging us @landorglobal on Twitter and Instagram and @Landor on Facebook and including the hashtag #techgenderbrand. We’re also only a phone call away.