Since Volvic was repositioned around the concept of inner force in 2014, a partnership with the Star Wars franchise was only natural.
When the opportunity arrived, the timing was perfect: Volvic’s positioning had been released for roughly two years and the new shape of the 33 cl bottles was finally ready. Using the franchise itself as inspiration, we developed a full range of packaging to celebrate the release of the latest Star Wars film, The Force Awakens.
The themed packaging includes shrink wrap and bottles featuring some of the new characters from the film. There are also five mascots to celebrate some of the franchise’s longer-standing characters such as Darth Vader, C-3PO, Chewbacca, Boba Fett, and the Stormtrooper.
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