23 May 2018 — Surprising as it may seem, Amazon Books is mastering offline shopping. Managing director Lulu Raghavan lays out five things Amazon is getting right with its in-store experience.
18 October 2017 — Managing by community isn't just about internal groups in your organization. It's about inviting superfans, brand ambassadors, and external brand communities to get involved. Global marketing director Trevor Wade explains why this is so critical.
16 October 2017 — There’s no singular approach to brand strategy during an M&A. Lois Jacobs explains why brand planning should be an early consideration—and why our Landor M&A Brand Study can help business leaders get brand transformation right.
10 October 2017 — Why is building a brand-led culture so important? How can a company generate strong internal engagement and make employees champions of the brand? Evan Graner lays out the strategies you need to know.
4 October 2017 — Word of mouth has long been a successful mechanism for marketing and branding. But is it still relevant today? Lulu Raghavan explains why “word of eye” should be the new focus for brands.
3 October 2017 — With a highly competitive marketplace and ever-increasing consumer desires, price and placement aren’t enough to help frozen food brands succeed. Here’s how we helped SmartMade and Devour win with customers.
2 October 2017 — Brand transformation. Millennial engagement. Culture change. Ramel Kabbani, executive director of Landor Dubai, sat down with The Brandberries to discuss all things branding.
25 September 2017 — Is the lure of the open road a thing of the past? Freddie Luchterhand-Dare discusses how today's car brands are adapting in our fast paced, tech-driven world.
28 August 2017 — Commanding and controlling a brand doesn’t cut it anymore. Find out what works. In this video, our chief strategy officer explains why the Brand Community Model is the way forward.
28 August 2017 — How do we create breakthrough strategy and design for our clients? Where do Landorians gain inspiration for their work? We’re going Inside the Studio with our chief creative officer Peter Knapp to learn more.