8 February 2017 — How do you manage an agile brand? Our Brand Community Model is the path to the future—and the surest way for brands to hold their edge in a constantly shifting marketplace.
2 August 2017 — Agile brands have to be adaptive. But they also have to know what to change and what to maintain. Nick Foley discusses sacred brand assets and Coca-Cola’s decision to do away with its dynamic ribbon device.
26 July 2017 — Most brands develop as a way to market a product or service. But many of today’s hottest brands are flipping that model on end. Thomas Ordahl explains how brands in the future will develop like memes.
24 July 2017 — Under pressure to close an M&A deal, it’s easy to shortcut one potentially thorny issue: What will the acquired company be called? Anthony Light explains three trouble spots you’re likely to hit—and how to handle them.
17 July 2017 — How do we create breakthrough strategy and design for our clients? Where do Landorians gain inspiration for their work? We’re going Inside the Studio with Landor Moscow’s Oleg Kuzmin and Nicolas Zeuss to learn more.
14 July 2017 — To celebrate our founder’s birthday this July, we’re going Inside the Studio with Walter Landor. In this commencement speech at the Art Center College of Design in Pasadena, CA, Walter lays out his top advice for aspiring designers.
12 July 2017 — How can we create the strongest possible brands for our clients? Fabio Pisano explains how archetype-based brand strategy helps bring brands to life.
11 July 2017 — It’s easy to be a critic. It’s hard to hold judgment at bay and consider timing, context, and long-term objectives. Stuart Sproule, Landor’s president of North America, explains why rash design opinions can be so off base.
6 July 2017 — When Oben Insurance wanted to change the insurance game, it came to Landor for help. We created a new name, identity, and positioning to introduce Digit to the world.
26 June 2017 — Should brand leaders take a stand on social and political issues? Lois Jacobs, CEO of Landor, explains why having an unfiltered CEO is critical in today’s world.