Success is a moving target. To stay ahead, we’re always thinking, sharing, and debating.
12 February 2019 — Last month, 180,000 people (including representatives of 4,500 brands and me) traveled to the annual Consumer Electronics Show in Las Vegas to get a first look at new gadgets and...
13 March 2019 — At a global level, companies are making increasingly bold attempts to address social issues. Only recently we’ve seen Gillette hold fast amid a sea of controversy in its stance against...
27 February 2019 — While it may seem that the headwinds facing the Indian IT space are overwhelming, there is much opportunity at hand.
19 November 2018 — A look at brands’ evolving commitment to cause Marie Minyo, Executive Director, Client Services, Landor Consumers have long expected the brands they support to care about more than their bottom lines. They...
17 September 2018 — Let’s face it—finance is stressful. Whether you’re saving or spending, paying or borrowing, it’s rarely a simple process. Landor helped FlexiGroup reposition its Skye credit card, giving customers a reason to breathe easy.
11 September 2018 — The need for brands to evolve has never been greater. Prachi Tiwari lays out three examples of revolutionary, adaptive brands and shares four tips to help brands effectively manage change.
10 September 2018 — Brilliant and bold, Nike’s latest advertising campaign aligns the brand with Colin Kaepernick, the highly controversial American football player. Here’s why that choice is a triumph for the brand.
28 August 2018 — How do we create breakthrough strategy and design for our clients? We’re going Inside the Studio with managing director Lulu Raghavan and design director Hiren Dedhia to find out.
27 August 2018 — Hospitality branding goes far beyond logos and labels in today’s complex marketplace. Lulu Raghavan lays out five ways that hospitality brands can maximize their business potential.
14 August 2018 — KKEL didn’t just want to transform its brands—it wanted to communicate its unique, holistic approach to education. See how Landor Mumbai helped KKEL take on the future.
10 August 2018 — In today’s world, tech brands can’t ignore the gender debate. Stephanie Widmer explains why they need to take an active role in encouraging and enabling women to succeed.
30 July 2018 — Why can brand make the difference between a company that thrives and a company that falters? Our CEO, Jane Geraghty, explains in her latest video.
