Nostalgia is in the air: Five differences between nostalgic and legacy brands, and which strategy is right for you
5 March 2020 — Nostalgia is very lucrative: according to studies, nostalgia makes it easier for customers to part with their money. Moreover, nostalgic moods grow in times of economic recession, which makes the millennial generation—the main target of marketing efforts—most susceptible to it.
2 March 2020 — SEAPJ president Nick Foley pays tribute to one of Australia's greatest brands, and argues the Holden brand will live on given its immense cultural impact.
13 February 2020 — Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella.
28 January 2020 — Fifth annual initiative recognizes 25 business school graduates creating lasting impact in the world.
25 November 2019 — Duracell’s famous copper-and-black color scheme reborn in new pack design across Asia, Europe, Africa and Latin America.
8 October 2019 — Pinetti joins from EY where she was manager of the Branding and Communication department.
23 August 2019 — Global brand consultancy Landor announced the promotion of Ronita Mukerjee from client director to executive director, client services of Landor Mumbai.
9 July 2019 — Richard joins us from Lonsdale where he was digital director.
27 June 2019 — With more than two decades of experience growing agencies, Barnhill will lead Landor’s new business development and growth strategies in New York, reporting to Gabe Miller, president of the Americas.
24 June 2019 — Landor has partnered with volleyball’s global governing body FIVB to create Good Net, a sustainable project designed to remove discarded fishing nets from the world’s oceans, with many to be recycled into volleyball nets for local community use around the world.
3 June 2019 — Donvito joins Landor from Deloitte Digital where he was creative director and is also a member of our European brand experience team.