Nostalgia is in the air: Five differences between nostalgic and legacy brands, and which strategy is right for you
5 March 2020 — Nostalgia is very lucrative: according to studies, nostalgia makes it easier for customers to part with their money. Moreover, nostalgic moods grow in times of economic recession, which makes the millennial generation—the main target of marketing efforts—most susceptible to it.
2 March 2020 — SEAPJ president Nick Foley pays tribute to one of Australia's greatest brands, and argues the Holden brand will live on given its immense cultural impact.
7 March 2020 — The global network came out in full-force for International Women's Day, showing that we are all #eachforequal.
13 February 2020 — Tata Consumer Products Limited is a focused consumer products company uniting the principal food and beverage interests of the Tata Group under one umbrella.
28 January 2020 — Fifth annual initiative recognizes 25 business school graduates creating lasting impact in the world.
10 January 2020 — Happy 2020 from all of us!
25 November 2019 — Duracell’s famous copper-and-black color scheme reborn in new pack design across Asia, Europe, Africa and Latin America.
8 October 2019 — Pinetti joins from EY where she was manager of the Branding and Communication department.
16 September 2019 — Jeff Bezos is at 6%, while Amazon scores 99%. Top tech CEOs including Tim Cook, Elon Musk and Mark Zuckerberg rank lower than 75% of all brands when it comes to trust. Only Snapchat’s Evan Spiegel scores higher than half of the brands tracked in the Landor Pulse study.
23 August 2019 — Global brand consultancy Landor announced the promotion of Ronita Mukerjee from client director to executive director, client services of Landor Mumbai.
9 July 2019 — Richard joins us from Lonsdale where he was digital director.