8 February 2017 — How do you manage an agile brand? Our Brand Community Model is the path to the future—and the surest way for brands to hold their edge in a constantly shifting marketplace.
14 December 2012 — To increase its chances of success in India, a luxury brand needs to take a holistic view of the customer journey.
2 August 2012 — Did you know you can now download some of Landor’s best thinking to your iPad?
2 June 2012 — At Landor, it’s our life’s work to build our creative capabilities in service of our clients’ businesses.
2 March 2012 — In Lifestyle Brands, Antonio Marazza and Professor Stefania Saviolo explore ways in which some brands inspire devoted ambassadors, and propose methods for creating a brand that inspires obsession.
24 February 2012 — Even at the best of times, naming is a contentious and emotional business. Keep these principles in mind as you scout the perfect name.
10 December 2010 — These eight principles are key to developing a bond with consumers, which is the essence of branding.
1 November 2010 — These eight principles offer a fresh, creative approach to successful innovation.
2 July 2010 — This Landor-authored chapter introduces the key ideas of branding and lays out the steps of a comprehensive branding program.
1 May 2010 — What goes into a comprehensive branding program?