21 October 2019 — Whether your business is already in the industry or you’re planning on entering it, the excitement and expanding opportunities make it easy to overlook some very real challenges.
27 September 2019 — Progressive brands are tired of waiting on world governments to take real action on climate change, taking matters into their own hands. According to Nick Foley, sustainability needs a rebranding; and who does that better than marketers?
21 May 2019 — Dubai International Airport, one of the busiest and most cosmopolitan airports in the world, is getting a new shape.
13 May 2019 — As consumer expectations rise, brands are turning to more innovative packaging in this quickly evolving category.
26 April 2019 — Future winners and losers in hospitality will be determined based on how much they embrace digital to transform every aspect of their brand to create new, personalized, carefully curated and meaningfully differentiated emotional experiences for guests, write Landor’s Lulu Raghavan and Cornell’s Chekitan S. Dev. Much is at stake in a market heading toward a trillion dollars in value.
3 June 2014 — A well-crafted, compelling brand story is an ideal way to get the word out, connect with an audience, and inspire loyalty.
16 April 2014 — Ten families, six years of survey data, and 720 answered questions reveal four major shifts in French consumer behavior.
18 February 2014 — At a time when Australian industry is focused on innovation more than ever, the question needs to be asked: How can companies foster a culture of innovation?
2 February 2014 — Our viewpoints on branding appear in numerous publications throughout the year. We annually publish a selection of them in Perspectives.
30 January 2014 — Landor’s Russian Insights program finds that although Russian consumers have come of age, maturity doesn’t mean conformity with Western norms.
3 December 2013 — Special affection is reserved for brands that symbolize how we live our lives.