13 March 2019 — At a global level, companies are making increasingly bold attempts to address social issues. Only recently we’ve seen Gillette hold fast amid a sea of controversy in its stance against...
3 June 2014 — A well-crafted, compelling brand story is an ideal way to get the word out, connect with an audience, and inspire loyalty.
16 April 2014 — Ten families, six years of survey data, and 720 answered questions reveal four major shifts in French consumer behavior.
18 February 2014 — At a time when Australian industry is focused on innovation more than ever, the question needs to be asked: How can companies foster a culture of innovation?
2 February 2014 — Our viewpoints on branding appear in numerous publications throughout the year. We annually publish a selection of them in Perspectives.
30 January 2014 — Landor’s Russian Insights program finds that although Russian consumers have come of age, maturity doesn’t mean conformity with Western norms.
3 December 2013 — Special affection is reserved for brands that symbolize how we live our lives.
16 September 2013 — This year’s Breakaway Brands prove that even in a digital world, timeless marketing strategies are still the secret to success.
1 April 2013 — Luxury branding goes far beyond branding basics—sometimes even beyond logic. Above all else, luxury is felt.
2 February 2013 — Our viewpoints on branding appear in numerous publications throughout the year. We annually publish a selection of them in Perspectives.