18 April 2019 — How could it possibly be worthwhile for airlines to park painted planes at airports rather than have them soar? They’re more than just expensive billboards; according to Nick Foley, who says brand is more powerful than flight.
13 March 2019 — At a global level, companies are making increasingly bold attempts to address social issues. Only recently we’ve seen Gillette hold fast amid a sea of controversy in its stance against...
21 May 2019 — Dubai International Airport, one of the busiest and most cosmopolitan airports in the world, is getting a new shape.
13 May 2019 — As consumer expectations rise, brands are turning to more innovative packaging in this quickly evolving category.
26 April 2019 — Future winners and losers in hospitality will be determined based on how much they embrace digital to transform every aspect of their brand to create new, personalized, carefully curated and meaningfully differentiated emotional experiences for guests, write Landor’s Lulu Raghavan and Cornell’s Chekitan S. Dev. Much is at stake in a market heading toward a trillion dollars in value.
3 June 2014 — A well-crafted, compelling brand story is an ideal way to get the word out, connect with an audience, and inspire loyalty.
16 April 2014 — Ten families, six years of survey data, and 720 answered questions reveal four major shifts in French consumer behavior.
18 February 2014 — At a time when Australian industry is focused on innovation more than ever, the question needs to be asked: How can companies foster a culture of innovation?
2 February 2014 — Our viewpoints on branding appear in numerous publications throughout the year. We annually publish a selection of them in Perspectives.
30 January 2014 — Landor’s Russian Insights program finds that although Russian consumers have come of age, maturity doesn’t mean conformity with Western norms.
3 December 2013 — Special affection is reserved for brands that symbolize how we live our lives.