The branding landscape of South by Southwest

24 March 2017 — Crossing boundaries between music, film, technology, and advertising, South By Southwest brings together an array of creativity. Allison Aardsma and Evangeline Bauerle discuss five themes gleaned from the event that may impact the future of brands.

By Allison Aardsma and Evangeline Bauerle

Super Bowl LI: The good, the bad, and the ugly

6 February 2017 — Buick and Miranda Kerr. Audi and women’s rights. KFC going for gold. Super Bowl LI came with a whole host of ads, but which ones really made an impact? Trevor Wade, Landor’s global marketing director, discusses.

By Trevor Wade

What if…Landor goes galactic?

15 December 2016 — In celebration of the new year and our 75th anniversary, Marc Hershon looks ahead 75 years, imagining the future of Landor on its 150th birthday and considering the countless changes in between.

By Marc Hershon

Specsavers: What’s in a word?

28 November 2016 — Is owning one word the new litmus test for a good brand? Joe Hewitt discusses Specsavers’ recent trademarking of “should’ve” and “shouldve” and explains when brands should—and shouldn’t—take a one-word approach to verbal identity.

By Joe Hewitt

What if…healing and medicine become instantaneous?

21 November 2016 — In celebration of our 75th anniversary, we’re taking inspiration from Día de los Muertos, or Day of the Dead, and thinking about how changes in medicine and healing could impact the future of branding.