What cities can teach us about brands

24 January 2018 — Cities are many things: centers of history, cultural melting pots, even hiding places. And they are also brands unto themselves. Ronita Mukerjee draws inspiration from her travels as she gleans three key branding lessons from cities.

By Ronita Mukerjee

So long “word of mouth.” Hello “word of eye.”

4 October 2017 — Word of mouth has long been a successful mechanism for marketing and branding. But is it still relevant today? Lulu Raghavan explains why “word of eye” should be the new focus for brands.

By Lulu Raghavan