8 February 2017 — How do you manage an agile brand? Our Brand Community Model is the path to the future—and the surest way for brands to hold their edge in a constantly shifting marketplace.
28 August 2017 — How do we create breakthrough strategy and design for our clients? Where do Landorians gain inspiration for their work? We’re going Inside the Studio with our chief creative officer Peter Knapp to learn more.
19 October 2017 — The importance of diversity isn’t new—but what kind of diversity should businesses really be looking for? Stuart Sproule, our president of North America, explains why diversity of experience is critical among employees.
16 October 2017 — There’s no singular approach to brand strategy during an M&A. Our CEO, Lois Jacobs, explains why brand planning should be an early consideration—and why our Landor M&A Brand Study can help business leaders get brand transformation right.
4 October 2017 — With a highly competitive marketplace and ever-increasing consumer desires, price and placement aren’t enough to help frozen food brands succeed. Here’s how we helped SmartMade and Devour win with customers.
4 October 2017 — Word of mouth has long been a successful mechanism for marketing and branding. But is it still relevant today? Lulu Raghavan explains why “word of eye” should be the new focus for brands.
2 August 2017 — Agile brands have to be adaptive. But they also have to know what to change and what to maintain. Nick Foley discusses sacred brand assets and Coca-Cola’s decision to do away with its dynamic ribbon device.
26 July 2017 — Most brands develop as a way to market a product or service. But many of today’s hottest brands are flipping that model on end. Thomas Ordahl explains how brands in the future will develop like memes.
14 July 2017 — To celebrate our founder’s birthday this July, we’re going Inside the Studio with Walter Landor. In this commencement speech at the Art Center College of Design in Pasadena, CA, Walter lays out his top advice for aspiring designers.
12 July 2017 — How can we create the strongest possible brands for our clients? Fabio Pisano explains how archetype-based brand strategy helps bring brands to life.
6 July 2017 — When Oben Insurance wanted to change the insurance game, it came to Landor for help. We created a new name, identity, and positioning to introduce Digit to the world.