8 February 2017 — How do you manage an agile brand? Our Brand Community Model is the path to the future—and the surest way for brands to hold their edge in a constantly shifting marketplace.
30 November 2017 — It isn't enough for nonprofits to work with any corporate partner—they have to think about what aligns with their brand. Our CEO, Lois Jacobs, explains why this is so vital.
15 November 2017 — Big ideas are important, but if they can’t be implemented, do they really count? Enrique de la Barrera explains why execution is a key measure of effective brand strategy.
19 October 2017 — The importance of diversity isn’t new—but what kind of diversity should businesses really be looking for? Stuart Sproule, our president of North America, explains why diversity of experience is critical among employees.
16 October 2017 — There’s no singular approach to brand strategy during an M&A. Our CEO, Lois Jacobs, explains why brand planning should be an early consideration—and why our Landor M&A Brand Study can help business leaders get brand transformation right.
4 October 2017 — Word of mouth has long been a successful mechanism for marketing and branding. But is it still relevant today? Lulu Raghavan explains why “word of eye” should be the new focus for brands.
3 October 2017 — With a highly competitive marketplace and ever-increasing consumer desires, price and placement aren’t enough to help frozen food brands succeed. Here’s how we helped SmartMade and Devour win with customers.
2 October 2017 — Brand transformation. Millennial engagement. Culture change. Ramel Kabbani, executive director of Landor Dubai, sat down with The Brandberries to discuss all things branding.
2 August 2017 — Agile brands have to be adaptive. But they also have to know what to change and what to maintain. Nick Foley discusses sacred brand assets and Coca-Cola’s decision to do away with its dynamic ribbon device.
26 July 2017 — Most brands develop as a way to market a product or service. But many of today’s hottest brands are flipping that model on end. Thomas Ordahl explains how brands in the future will develop like memes.