Articles, Blog

Buy, build or…?

15 November 2019 — The growing demand for new technologies such as artificial intelligence, machine learning, blockchain and ever-more eclectic data pools is a driving force behind the advantages of alliances, joint ventures and strategic investments as a preamble and additional approach to M&A.

By Louis Sciullo
Articles, Blog

The future of branding is activism

16 October 2019 — Ash Stapleton speaks to why during this time of climate crisis and global interest in sustainability it has never been more important for brands to take a stand.

By Ashley Stapleton

Putting utility back in utilities

6 September 2019 — A utility. A commodity. A low-involvement product. Call it what you will, electricity and the brands associated with it barely register with customers. But that’s all about to change, as the energy sector undergoes a seismic shift.

By Andrew Welch and Gary Bryant
Articles, Blog

Technologies in branding: When and how to use new tools in creating a visual identity

4 September 2019 — The possibilities of technology open up a wide field for experimentation, especially for designers. Visual solutions are not limited only by 2-D screen space: The transition of consumers to a digital sphere, the technologies of virtual and augmented reality, the ability of a computer to conduct multivariate data analysis in real-time and change the visualization of results—all these things give unlimited space for creativity. 

By Nicholas Zeuss