Blog

Tech Gender Brand: Are you a part of the problem or the solution?

12 July 2019 — The sixth in a global series, Landor’s Tech Gender Brand event in San Francisco brought together a community of marketing and business leaders for a provocative panel discussion around the intersection of technology, gender and brands—brands of today and of the future.

Blog

Design at the speed of market

22 April 2019 — Today’s pace of business is faster. Disruption is normal, which makes alignment crucial. The market demands a faster, more agile approach to brand-building. So, we invented one: Landor Lab.

Blog

Airlines look to the past to stand out in the future

18 April 2019 — How could it possibly be worthwhile for airlines to park painted planes at airports rather than have them soar? They’re more than just expensive billboards; according to Nick Foley, who says brand is more powerful than flight.

By Nick Foley
Blog

Gen Z and brands: A new dynamic

17 April 2019 — You’ve never known a world without the internet in your pocket. Information has never been more than a Google search away. Products are in-hand with just an Amazon order. Friends wait across the screen via WhatsApp while your life is laid out, carefully curated on Instagram.

By Sanjana Mathur
Articles, Blog

Breaking the taboo: Brands in Asia need their own approach

13 March 2019 — At a global level, companies are making increasingly bold attempts to address social issues. Only recently we’ve seen Gillette hold fast amid a sea of controversy in its stance against toxic masculinity, and Barbie has raised awareness of the need to “close the dream gap” between girls and boys. These initiatives have had tangible impact in Western markets, but in Asia tackling social issues will involve market-specific insight, innovation and investment.

By Emily Sheen
Blog

AI for the people: Cautious optimism

12 February 2019 — Last month, 180,000 people (including representatives of 4,500 brands and me) traveled to the annual Consumer Electronics Show in Las Vegas to get a first look at new gadgets and technology. Of all that I saw—augmented and virtual reality, wearables, toys, and games, next-generation processors and so much else—what was most interesting were the brands using AI to deliver better customer experiences.

By Thomas Ellingson