30 November 2016 — It takes more than data to see what’s coming. We’ve called on decades of branding insight and experience to give you a glimpse of what’s on the horizon.
7 November 2016 — It’s no longer enough for a brand to be seen—it has to be experienced. Charlie Cookson explains why smell, taste, and sound are all attributes brands need to consider in today’s world.
15 December 2016 — In celebration of the new year and our 75th anniversary, Marc Hershon looks ahead 75 years, imagining the future of Landor on its 150th birthday and considering the countless changes in between.
28 November 2016 — Is owning one word the new litmus test for a good brand? Joe Hewitt discusses Specsavers’ recent trademarking of “should’ve” and “shouldve” and explains when brands should—and shouldn’t—take a one-word approach to verbal identity.
21 November 2016 — In celebration of our 75th anniversary, we’re taking inspiration from Día de los Muertos, or Day of the Dead, and thinking about how changes in medicine and healing could impact the future of branding.
11 November 2016 — If this U.S. presidential election taught us anything, it’s that data isn’t always right. Here’s why insights are more important than numbers, and why current research methods need to adapt.
28 October 2016 — Trapped in small seats, with hundreds of strangers, for hours on end. It’s no wonder so many people hate flying. How can airlines make the flying experience more enjoyable? Peter Knapp weighs in.
28 October 2016 — What can CMOs do to navigate the marketing paradoxes and challenges that face their brands? Thomas Ordahl offers three strategies for success.
24 October 2016 — In celebration of our 75th anniversary, we’re taking inspiration from Diwali and thinking about how changes in our sense of community could impact the future of branding.
18 October 2016 — The time was short, the challenge immense: Create a cohesive design to represent a chosen theme, in three hours, with everyone watching. Marivi Dionisio gives a firsthand account of her experience at the Cincinnati Adobe Creative Jam with fellow Landorian designer Curt Rice.
21 September 2016 — It all began with the Model T in 1908. Since then, car technology has changed and improved by leaps and bounds. But what will happen if cars really begin driving themselves?