Blog

Super Bowl LI: The good, the bad, and the ugly

6 February 2017 — Buick and Miranda Kerr. Audi and women’s rights. KFC going for gold. Super Bowl LI came with a whole host of ads, but which ones really made an impact? Trevor Wade, Landor’s global marketing director, discusses.

By Trevor Wade
Blog

What if…Landor goes galactic?

15 December 2016 — In celebration of the new year and our 75th anniversary, Marc Hershon looks ahead 75 years, imagining the future of Landor on its 150th birthday and considering the countless changes in between.

By Marc Hershon
Blog

Specsavers: What’s in a word?

28 November 2016 — Is owning one word the new litmus test for a good brand? Joe Hewitt discusses Specsavers’ recent trademarking of “should’ve” and “shouldve” and explains when brands should—and shouldn’t—take a one-word approach to verbal identity.

By Joe Hewitt
Blog

What if…healing and medicine become instantaneous?

21 November 2016 — In celebration of our 75th anniversary, we’re taking inspiration from Día de los Muertos, or Day of the Dead, and thinking about how changes in medicine and healing could impact the future of branding.

Blog

Why insights trump data

11 November 2016 — If this U.S. presidential election taught us anything, it’s that data isn’t always right. Here’s why insights are more important than numbers, and why current research methods need to adapt.

By Maarten Lagae
Blog

Uplifting the airline experience: On-brand, not bland

28 October 2016 — Trapped in small seats, with hundreds of strangers, for hours on end. It’s no wonder so many people hate flying. How can airlines make the flying experience more enjoyable? Peter Knapp weighs in.

By Peter Knapp