Blog

Putting utility back in utilities

6 September 2019 — A utility. A commodity. A low-involvement product. Call it what you will, electricity and the brands associated with it barely register with customers. But that’s all about to change, as the energy sector undergoes a seismic shift.

By Andrew Welch and Gary Bryant
Articles, Blog

Technologies in branding: When and how to use new tools in creating a visual identity

4 September 2019 — The possibilities of technology open up a wide field for experimentation, especially for designers. Visual solutions are not limited only by 2-D screen space: The transition of consumers to a digital sphere, the technologies of virtual and augmented reality, the ability of a computer to conduct multivariate data analysis in real-time and change the visualization of results—all these things give unlimited space for creativity. 

By Nicholas Zeuss
Articles, Blog

Brands and trust: Bridge the gap or die

12 August 2019 — Our society has always been grounded in a framework of trust. Whether we are grabbing our morning coffee, buying our weekly groceries, or visiting our favorite restaurants, we trust that our experiences will be positive and that our time and money are worth the return.

By Ella Campbell
Blog

Tech Gender Brand: Are you a part of the problem or the solution?

12 July 2019 — The sixth in a global series, Landor’s Tech Gender Brand event in San Francisco brought together a community of marketing and business leaders for a provocative panel discussion around the intersection of technology, gender and brands—brands of today and of the future.

Blog

Design at the speed of market

22 April 2019 — Today’s pace of business is faster. Disruption is normal, which makes alignment crucial. The market demands a faster, more agile approach to brand-building. So, we invented one: Landor Lab.

Blog

Airlines look to the past to stand out in the future

18 April 2019 — How could it possibly be worthwhile for airlines to park painted planes at airports rather than have them soar? They’re more than just expensive billboards; according to Nick Foley, who says brand is more powerful than flight.

By Nick Foley