So long “word of mouth.” Hello “word of eye.”

4 October 2017 — Word of mouth has long been a successful mechanism for marketing and branding. But is it still relevant today? Lulu Raghavan explains why “word of eye” should be the new focus for brands.

By Lulu Raghavan

There goes Coke’s dynamic ribbon

2 August 2017 — Agile brands have to be adaptive. But they also have to know what to change and what to maintain. Nick Foley discusses sacred brand assets and Coca-Cola’s decision to do away with its dynamic ribbon device.

By Nick Foley