8 February 2017 — How do you manage an agile brand? Our Brand Community Model is the path to the future—and the surest way for brands to hold their edge in a constantly shifting marketplace.
30 November 2016 — It takes more than data to see what’s coming. We’ve called on decades of branding insight and experience to give you a glimpse of what’s on the horizon.
15 February 2017 — The days of rigid command and strict control are over. To succeed today, brand managers must adopt an entirely new approach. Here's how our Brand Community Model helps brands thrive.
6 February 2017 — Buick and Miranda Kerr. Audi and women’s rights. KFC going for gold. Super Bowl LI came with a whole host of ads, but which ones really made an impact? Trevor Wade, Landor’s global marketing director, discusses.
3 February 2017 — As we welcome back the Super Bowl, we also prepare to judge the big game's biggest ads. Here's how to tell if brands are getting their Super Bowl ads right.
15 December 2016 — In celebration of the new year and our 75th anniversary, Marc Hershon looks ahead 75 years, imagining the future of Landor on its 150th birthday and considering the countless changes in between.
28 November 2016 — Is owning one word the new litmus test for a good brand? Joe Hewitt discusses Specsavers’ recent trademarking of “should’ve” and “shouldve” and explains when brands should—and shouldn’t—take a one-word approach to verbal identity.
21 November 2016 — In celebration of our 75th anniversary, we’re taking inspiration from Día de los Muertos, or Day of the Dead, and thinking about how changes in medicine and healing could impact the future of branding.
11 November 2016 — If this U.S. presidential election taught us anything, it’s that data isn’t always right. Here’s why insights are more important than numbers, and why current research methods need to adapt.
28 October 2016 — Trapped in small seats, with hundreds of strangers, for hours on end. It’s no wonder so many people hate flying. How can airlines make the flying experience more enjoyable? Peter Knapp weighs in.
28 October 2016 — What can CMOs do to navigate the marketing paradoxes and challenges that face their brands? Thomas Ordahl offers three strategies for success.