Articles

Luxury in e-commerce. Time to say yes.

2 June 2017 — Historically, luxury brands and control have gone hand in hand. But does that model work today? Charlie Cookson explains why giving up a little control and getting savvy on digital channels is key for modern luxury brands.

By Charlie Cookson
Articles

AI, meet brand voice

29 March 2017 — “Hey, Siri…” “Okay, Google…” “Hey, Alexa…” We all know what’s next: cue a human talking to a robot. Peter Knapp explains why AI brand voice will become increasingly important as the technology continues to advance and expand.

By Peter Knapp