8 February 2017 — How do you manage an agile brand? Our Brand Community Model is the path to the future—and the surest way for brands to hold their edge in a constantly shifting marketplace.
24 July 2017 — Under pressure to close an M&A deal, it’s easy to shortcut one potentially thorny issue: What will the acquired company be called? Anthony Light explains three trouble spots you’re likely to hit—and how to handle them.
17 July 2017 — How do we create breakthrough strategy and design for our clients? Where do Landorians gain inspiration for their work? We’re going Inside the Studio with Landor Moscow’s Oleg Kuzmin and Nicolas Zeuss to learn more.
11 July 2017 — It’s easy to be a critic. It’s hard to hold judgment at bay and consider timing, context, and long-term objectives. Stuart Sproule, Landor’s president of North America, explains why rash design opinions can be so off base.
26 June 2017 — Should brand leaders take a stand on social and political issues? Lois Jacobs, CEO of Landor, explains why having an unfiltered CEO is critical in today’s world.
21 June 2017 — New brands, new packaging, new target markets: Today's wine brands are looking to break in with millennial consumers by evolving their offering. What lessons can they take from the craft beer boom? Bradley Reeves weighs in.
20 June 2017 — Why aren’t Australian brands international names? In this byline for Marketing Magazine, Simon Bell poses the question Australian companies have long been afraid to ask.
15 June 2017 — With AI becoming more prevalent, how can companies best adapt it to fit their brand and its values? Sophie Lord delves into the challenges of gender and artificial intelligence, and lays out five laws to help brands succeed.
6 June 2017 — How can brands stay competitive in today's fast-moving world—and which brands are doing it best? Landor’s Global Agile Brand Study examines the six behaviors of agility and takes a look at the top agile brands around the world.
2 June 2017 — Historically, luxury brands and control have gone hand in hand. But does that model work today? Charlie Cookson explains why giving up a little control and getting savvy on digital channels is key for modern luxury brands.